Reshape The New Pattern Under The Double Circulation! Guowang High Tech, Jiangsu Sunshine, Fuhua Weaving, Jingyi Fiber... Talk About The Present And The Future

At present, the epidemic situation outside China is still spreading, economic globalization is encountering counter current, the challenges of multilateral economic and trade relations are intensifying, and trade, investment and consumption are shrinking sharply. The latest forecasts of the International Monetary Fund and the world bank for global economic growth this year have dropped by 4.9% and 5.2% respectively, which is the most serious economic recession since World War II. Based on the complex and severe economic situation and some long-term problems caused by external shocks such as the epidemic situation, China proposes to "speed up the formation of a new development pattern with the domestic big cycle as the main body and the domestic and foreign dual circulation promoting each other."

As the pillar industry of national economy and the industry of deep integration and development of global industrial chain, textile enterprises need to speed up the smooth flow of domestic and international dual circulation, so as to stimulate the vitality of enterprises and promote the high-quality development of the industry. Recently, a dialogue with the theme of "promoting the dual circulation of domestic and foreign markets" has attracted wide attention of the industry. According to the impact of the epidemic situation on their enterprises, Mei Feng, chief engineer of Jiangsu Guowang High Tech Co., Ltd., deputy general manager of Jiangsu new horizon advanced functional fiber Innovation Center Co., Ltd., Cao Xiuming, director of Jiangsu Sunshine Group Technology Center, Zhang Changjian, general manager of Wujiang Fuhua Weaving Co., Ltd., and Chen Lu, general manager of Wujiang Jingyi Special Fiber Co., Ltd., focus on the impact of the epidemic on their enterprises How to deal with the complex situation at home and abroad, turn crisis into opportunity, how to open up domestic and export markets, layout future development, etc., and talked freely about their understanding and understanding of "double cycle".

The sudden attack of the epidemic situation has hindered the resumption of work and production, orders and the market

At the beginning of 2020, the outbreak of the epidemic will hinder the transportation and logistics, and isolate the personnel, which will bring great challenges to the resumption of work and production of all walks of life, order receiving and fulfillment, industrial chain coordination and market convergence at home and abroad. After that, when the domestic epidemic situation tends to be stable and the foreign epidemic situation breaks out again, some enterprises with high foreign market share will be more affected. All the guests participating in the dialogue felt deeply about this.

Jiangsu Sunshine Group is an innovative enterprise mainly engaged in textile and garment industry. The wool textile industry has the largest scale in the world and is an important production base of high-grade clothing. In the beginning of February, the two main factors that affect the normal production of Jiangsu's enterprises are that they do not receive orders from foreign companies In late March, the international market was more serious, showing a cliff like decline

Fuhua weaving is mainly committed to the R & D, production and sales of polyester and nylon fabrics, which is the national nylon fabric development base. The epidemic also has a great impact on Fuhua. Zhang Changjian, general manager of Fuhua weaving, said, "our foreign market has a high proportion, some of which account for 60%, and have an impact on the domestic market. The impact of the epidemic is comprehensive. The global economic crisis, financial crisis, social health crisis, trade war, etc., together, have a great impact on our business, and very suddenly, more than everyone else It is expected that it will have a great impact on our foreign market. The most serious problem is the cancellation of the order. Our goods are floating on the sea, and no one receives or even abandons the goods. We are not sure whether the order will continue production or stop production. We have not found a solution. "

Jingyi is a differential staple spinning enterprise, which is one of the largest vortex spinning yarn manufacturers in the world. Chen Lu, general manager of Jingyi, thinks that the biggest impact of the epidemic on China's textile industry enterprises is the change of business mode. In the past, there were several fixed points for Jingyi to purchase raw materials every year. In particular, there was a wave of good market after the Spring Festival. A large amount of working capital of Jingyi before the spring festival would be used to purchase raw materials. "This year's Spring Festival is affected by the epidemic situation. There are no orders and no workers. A large number of materials in stock are falling. Polyester is down by 25%, cellulose fiber and cotton are all down. So far, they have not recovered to the level before the Spring Festival. So many entrepreneurs will have to ask whether to buy raw materials before next spring festival."

Facing difficulties and cultivating new opportunities in crisis

"The epidemic has a short-term impact on the industry, as well as a long-term impact on the future. In addition to trade friction and tense international relations, the industry needs to be prepared for a protracted war. After a lot of time, it will not come back. In the past, when the industry was in a high degree of prosperity, it would make money to invest in everything. Now we need to look at how to sort out the superimposed factors such as epidemic situation and trade friction On the short-term and long-term problems faced by the industry. " Mei Feng's thinking has common characteristics. Sunshine group, Fuhua weaving and Jingyi have all seized new opportunities and found their own development road in the active response to the epidemic crisis.

As a manufacturing enterprise, sunshine group has two gains during the epidemic period. One is to adhere to the main business of textile and clothing; the other is to seize the opportunity of changing the consumption concept caused by the epidemic situation and change production of epidemic prevention materials at the first time. According to Cao Xiuming, the most successful concept of sunshine's development for more than 30 years is to adhere to its main business and do what we are best at. Since the epidemic, we have been walking on two legs, and the domestic and international markets have developed in a balanced way. Sunshine's integrated production business of wool textile and clothing has maintained a 15% growth in the situation of industry decline from February to March. Due to the brand advantage, it is in the foreign market Instead of decreasing, we should increase. In late March, it began to decline due to the impact of the international epidemic. Sunshine is the highlight of internal circulation. At that time, the group issued a mobilization order to let all our salesmen go to all parts of the country, grasp the market information at the first time, seize the opportunity in the crisis, and increase the domestic market share sharply when the international market is falling. From January to June, our main business maintained a 20% growth, and our service The company has maintained a growth rate of 40%. Through this market response, it has brought very good benefits to the development of enterprises.

In the production of epidemic prevention materials, sunshine has also made outstanding achievements. From February 3, it made use of the existing technology and equipment to make protective clothing, and went to three aseptic workshops with nearly 100000 pieces of protective clothing. "Because the technology, quality and production environment are guaranteed, with the help of the local drug administration and health care Bureau, sunshine has successfully obtained the registration certificate and production license of medical devices In the first half of this year, we have gained a great benefit in the export of medical equipment. In this way, we have gained a great advantage in the economic development of the textile industry

At present, Fuhua has sufficient cash flow and the production and sales rate has decreased compared with the same period last year, but the overall situation is relatively stable. Zhang Changjian believes that while the epidemic has brought difficulties to industrial enterprises, it has also brought opportunities: first, it has awakened the global strategic demand for protective products; second, it has awakened the strategic demand for online trading business model; third, it has awakened people's demand for time limited quick reaction of product trading and order trading; fourth, it has awakened the demand for deep integration of textile industry chain; fifth, wisdom Energy revolution and technological revolution will further promote the development of textile market, especially the new technology revolution. The strategic needs of these five aspects are long-term.

Based on these judgments, he plans to lead Fuhua in three battles. First, he plans to persist in a protracted war and plan for 3-5 years to cope with the impact since the outbreak of the epidemic, reorganize the cash flow, and ensure that the cash flow is sufficient for at least three years in the next few years, which is the key strategy for all enterprises to cope with the market; vigorously reduce costs and further sort out the costs of each link, The key to the long-term war is to reduce the cost, which is the key to the long-term war; to further plan the business policies and projects in the next three to five years; to carry out persistent and arduous struggle and innovation education for all cadres and employees; and to integrate customers and supply chain systematically. The second is to fight a positional battle. Fuhua has made nylon filament for decades. It has advantages in serving global customers, winning reputation, and accumulating technology and conditions. Therefore, in the traditional product position, these product markets continue to cultivate and subdivide, and conduct research, classification and upgrading of national customers. The third is to fight a tough battle, which mainly drives the development of the whole company by innovation. Fuhua's innovation direction mainly focuses on the product development of protection series. These products have a high growth rate this year, and have made great contributions to the stable operation and development of the whole company.

Jingyi's scale is not as large as that of the two listed companies, namely sunshine and Fuhua. More than 90% of its customers are small and medium-sized enterprises. "From our point of view, first, we should pay more attention to safety. Without using a lot of resources, we can consider making some counter cyclical products, but we should also consider what our original positioning is. Second, with customers, many customers or suppliers have been damaged to varying degrees under the epidemic situation. At this time, facing the reconstruction of the supply chain, we can consider reducing resources strategically. Third, we should pay attention to internal control. Originally, when the gross profit rate is 20%, we don't need to consider too much cost. At present, the market competition is fierce, and the gross profit rate may drop to 5% ~ 10%. What should we do? If an enterprise wants to benefit, we should calculate the cost in each link. Fourth, we should be full of confidence, pay attention to the adjustment of structure and improve our internal skills. In one or two years, the direction of internal circulation of the country will be clearer and will lead me We are out of the temporary predicament. "

For Chen Lu said with the customer together, Meifeng particularly agreed. He said that the more difficult it is, the more we need to maintain the supply chain. From raw material suppliers to downstream customers, we should closely connect with each other. We are a complete industrial chain. If any link is missing, the whole chain will be affected. Textile industry is a people's livelihood industry. It is necessary to solve the employment problem of many people. As an innovative high-tech industrial group with petrochemical, textile and energy as its main business, Shenghong has 40000 employees and more than 100000 family members. Just like a small society, Shenghong has made greater contributions to the society by sticking to its main business, and at the same time, it should treat our suppliers more kindly Care and care for our customers, especially small customers, who may encounter more difficulties during the epidemic. Large enterprises should be responsible and must maintain the stability of the industrial chain and market.

Innovation leads to consolidate the foundation stone of industry and enterprise development

Strengthening innovation is the cornerstone of the competitiveness of industrial enterprises. Under the epidemic situation, sunshine and Fuhua innovated and developed protective products, which found new economic growth points for the company. How to seize the market and innovate in the face of epidemic situation? Cao Xiuming sincerely said, "sunshine has grasped the current green consumption and environmental protection consumption in the core technology, and has developed products that are interesting to consumers and can bring about the upgrading of market consumption, so as to further enrich our technical field and ensure the better development of industrial enterprises."

As the 13th National manufacturing innovation center in China, the national advanced functional fiber innovation center was established under the leadership of Donghua University and Guowang high tech. it adopts the "company + alliance" mode and relies on the new vision advanced functional fiber innovation center as the main operation body. It has gathered many leading enterprises and well-known high-performance fiber industry chain in polyester fiber industry chain, polyamide fiber industry chain and high-performance fiber industry chain There are 15 shareholder units such as university and scientific research institute, covering more than 50% of the national level laboratories and technical centers in the textile industry.

Mei Feng plays an important role in Guowang high tech and new vision advanced functional fiber innovation center. He stressed that while keeping the main industry firmly, we should strengthen innovation. The original intention of the innovation center is to solve the common key technical problems in the industry, solve the bottleneck problems in the industry development, and bring these R & D resources together for joint promotion Industrial upgrading and sustainable development of the industry. In the face of severe situation, if there is no innovation leading support, the competitiveness of industrial enterprises will certainly be greatly reduced. In this sense, the state and industrial enterprises should encourage innovation. No matter large enterprises or small enterprises, the state should first encourage them to innovate from the policy level; second, expand domestic demand. In addition to electronic products, textile products are also very good The third is green development, which uses the power of the market to guide everyone to take the route of green development and circular economy.

At present, China's textile industry has a strong competitiveness in the world, but compared with Europe, the United States, Japan and other countries, there are still some shortcomings. In the future, we must rely on scientific and technological innovation to make up for the basic research and development of high-tech fiber, some key processing technology and technology of traditional products and textile equipment, which is the cornerstone of high-quality development of industrial enterprises.

Grasp "double circulation" and open up new pattern

Textile and chemical fiber industry is an industry with a high degree of marketization, and also a good industry in "double circulation". It has a good foundation, but there is still a lot of room for improvement. As for the "double cycle", Cao Xiuming thinks that from the perspective of the changes in the international situation, there will be great uncertainty in the international market for a period of time in the future, which poses great risks to the development of enterprises in the international market. In this context, it is necessary for the state to put forward this strategy, and it is necessary to ensure the stability of production and operation of enterprises through domestic demand. He said, "now sunshine has formulated measures in this direction, targeting at the domestic industry uniform, expanding domestic demand, and adjusting the domestic uniform is also a relatively large market. To seize this market and expand its share in the domestic market, it is very helpful for the development of enterprises. Since the epidemic, we have made targeted adjustments in both domestic and international markets. In July Since then, we should not focus on the domestic market, but we should not focus on the strategic development of the domestic market at the present stage

Zhang Changjian said that after more than 20 years of development, the Chinese market has matured, and the contribution of the domestic market has increased to 60% - 70%. In terms of purchasing power, China is the world's largest market, and there are many practical conditions. It is a market that should be paid attention to and worth serving. From a macro point of view, the domestic market is a very valuable market, which requires a group of high-tech personnel and even craftsmen to ensure adequate employment and pay more attention to and respect for industrial workers. The government, industry organizations, universities, research institutions and enterprise entities have the responsibility to explore and provide policy and talent support for the "double cycle" of the entire industrial chain.

In Chen Lu's view, to grasp the "dual cycle", one is to support the development of the real economy by the financial industry, and the other is to consider the priority of internal circulation. The textile industry is not a labor-intensive industry in the past. It is actually a technology intensive and capital intensive industry. Therefore, in order to change the views of other industries, especially the financial industry, on the textile industry, it is necessary to communicate and guide the government and industry associations. It is also necessary to study how to introduce social capital into the textile industry, just like studying new industries, because the industry is going to change We can't do it without a lot of money. We should let the financial industry change their views on the textile industry. Japan, Germany and Switzerland have developed advanced equipment for many years and spent a lot of money. The financial industry has played an important role, which can be used for reference. Secondly, it is suggested that the government should pay more attention to textile SMEs in terms of reducing fees and reducing taxes, expand the scope of tax deduction, increase the market vitality without increasing the market volume, and flow the corresponding capital into the textile industry, so as to promote the transformation and upgrading of enterprises in the industry, so as to make employees get more income and feed back the consumption market.

As China's epidemic prevention and control is entering the "new normal", the operation of all walks of life is gradually recovering. China's economic growth in the second quarter was significantly better than expected, and the economic development showed a stable and better situation, adding a rare vitality and bright color to the world economy. However, the current world economic situation is still complex and severe, with great instability and uncertainty. Many of the problems we have encountered are medium and long-term. We should accelerate the formation of a new development pattern with the domestic big cycle as the main body and domestic and international dual cycle promoting each other, adhere to the strategic direction of structural adjustment, rely more on scientific and technological innovation, realize the benign interaction of "double cycle", and put competition and development in the main position The power of movement is firmly in one's own hands. As Mei Feng said, "although we are faced with unprecedented difficulties and complex situations, we still believe that through the collaborative cooperation between the upstream and downstream of the industry, we can grasp the double cycle and do our own business well. We believe that enterprises can tide over the difficulties and the industry can overcome the difficulties, and we can open up a new world together."