Kangnai Guochao "Yuelong" Series Are Sold In Limited Quantities, And March Forward With China

If we want to extract a keyword from the domestic product marketing in recent years, it is bound to be "national tide".

What is national tide? Literally, it means "national style+trend", that is, the integration of traditional cultural elements and modern trend aesthetics.

Behind the rise of Guochao Marketing is a new generation of young people's confidence and recognition of traditional national culture.

As a national brand with a history of 40 years, Kangnai has also sensitively captured this point.

Although Kangnai has the blood of old brand domestic products, it has been actively adapting to the tide of the times.

As early as 2001, Kangnai In cooperation with the British SATRA (Footwear Trade Research Association), we have carried out leather shoe comfort research, and have been carrying out various research projects on shoes. After step by step efforts, it has become a synonym for good leather shoes.

Now when the wave is in the ascendant, Kangnai also hopes to embrace contemporary young people. Joining the national tide is an important step taken by Kangnai.

Recently, Kangnai Guochao "Yuelong" series was launched simultaneously in the whole network and offline stores, with the first batch limited to 1000 pairs.

Kangnai is well aware of the core connotation of "national trend". The R&D and design team combines Chinese traditional elements such as dragon totem, dragon scale and chivalrous spirit with the trend, and refines their attitude towards youth into "going forward with the tide".

From ancient times to the present, the Chinese people, regardless of the ebb and flow of the tide, have braved the tide of the times. On the road of youth, Kangnai hopes to go ahead with the tide with Chinese culture and young people.

Kangnai's exploration of youth does not stop in product design.

E-commerce, live broadcast, WeChat private domain traffic... Kangnai has grasped all channels to communicate with young people Tmall , Jingdong, Vipshop and other platforms have cooperated. At the same time, they have built their own online shopping malls, developed channels such as Tiaoyin and Fasthand, and quickly completed the sales layout of digital transformation.

Kangnai, who once grasped the young people of the previous generation, with this profound understanding of the times, will certainly be able to grasp the "after waves" of this generation in the future and make its products appear in the shoe cabinets of contemporary young people.

At 8:00 p.m. on October 29, Kangnai The Guochao "Yuelong" series will be launched in limited quantities throughout the network. There are multiple free tickets, 10000 yuan red packet rain, 1000 yuan travel package benefits in the live broadcast room, and the national brand Huawei mobile phone award!

Go to WeChat applet or Tmall to search Kangnai and win benefits together. Let's go before the tide!