Advertising Company Delayed By Express Delivery! Double 11 Deppon Express Marketing Like This!

With the arrival of double 11, express companies have their own marketing and publicity skills

With the advent of the annual double 11, the major express companies embark on the stage of the online shopping carnival, constantly export transport capacity, but also show their magic power in marketing.

Jingdong express, in its own marketing home, played a "new word definition.". After the deconstruction and redefinition of the text, in the context of Jingdong, the meaning of "expand column" has changed from adding friends to expanding the coverage and categories of express delivery; "Xiuer" has changed from praising game anchor technology to exclamation of express technology.

Rookie wrapped, will be the marketing of the microphone extended to the "homophonic stem.". In their creative short film, "no explanation" means a specially customized "no tape" express box for environmental protection and plastic reduction; and "want fennel" is a "return box" plan to recycle express boxes at rookie post station and help resources reuse.

Deppon Express's brainwashing songs and comics

As one of the main force of the double 11 express industry, deppon express is naturally unwilling to be the second. After last year's call on everyone not to embarrass express on November 11, this year deppon express went further and played a set of marketing mix.

In a happy song named "double 11 bulk express receiving guide", deppon express, with its vivid and highly memorized "brainwashing" melody and witty, easy to understand and grounded lyrics, directly hit the long-standing industry pain point of "large express", and explained its solution to the end users: high-quality end delivery service.

In the cartoon of "last year's large express vs. this year's large express", deppon express across the time, compares this year's deppon Express's large express service with the ordinary express service perceived by users in previous years - from receiving to sending, from sorting to transporting. Deppon express makes a large screen TV from the warehouse through the integrated services of professional packaging, intelligent sorting, worry free delivery and delivery and loading The library was successfully delivered and installed at the user's home.

In addition, deppon express also presents the interesting pictures and texts of "double ten one essential collection of goods", which makes the trouble of receiving goods clear.

Double 11 express industry has been fighting hard, but deppon express is not impatient. It has always focused on its own advantages of large express delivery, and through solid service and innovative marketing, it has built its own moat.

Double 11 performance to support deppon express marketing reputation

According to the war report released by deppon express, at 18:13 on November 11, its one-day express revenue exceeded 100 million, 29 minutes and 04 seconds earlier than last year's 11.11; and at 19:48 p.m., its total one-day revenue exceeded the peak value of last year's double 11. On November 11, the total cargo volume of deppon express increased by 37%, the total number of votes increased by 23%, and the delivery rate exceeded 97%. According to the latest data, as of 18:30 on November 14, its proper delivery volume has broken through the historical peak.

Double 11, deppon express across the mountains and the sea, through the sea, with large packages to provide users with a distracted end delivery service - pre delivery booking, delivery and loading integration, professional packaging, up to 60kg free upstairs. In addition, deppon Express's online shopping return and exchange service supports one click ordering and door-to-door pick-up, so that users can return goods without worry. What supports these high-quality services is not only the mature and stable operation system of deppon express as an express enterprise in the four major links of receiving, transporting, transferring and dispatching, but also the sense of responsibility and mission of deppon express as a service-oriented enterprise.

The characteristic high quality service, has propped up the deppon express in the marketing field's public praise. In other words, high quality service itself is the most powerful and touching marketing of deppon express.

Double 11 is in the ascendant, and Yu Wen is still burning. However, deppon Express has already set its eyes on the next coming battlefield -- the Spring Festival, and has started the preparatory work for the marketing activity of "the Spring Festival is not closed". With the sound of firecrackers, what kind of marketing boom will deppon express bring to its customers, consumers and even the whole express industry? We'll see.