[Inventory] The 25Th China (Humen) International Clothing Fair And Humen Fashion Week Reform And Innovation

On November 22, the four-day 25th China (Humen) International Clothing Fair and Humen fashion week (hereinafter referred to as the "Clothing Fair") concluded perfectly in Humen.

Facing the current industry situation, after more than 30 years of development of Humen clothing, how to break through the development bottleneck? Under the epidemic situation, how to ride the wind and waves, usher in a new life?

As a microcosm of the development of the clothing industry, this year's Clothing Fair perfectly presents the new posture of Humen garment people's innovation and change, highlights the "three changes" - the change of exhibition, the change of industry and the change of economy. It shows the new image of "Bay Area fashion city, charming quality Humen"!

On the one hand, it has set up a physical exhibition hall with a total area of more than 300000 square meters. The main venue is located in Humen Convention and Exhibition Center, with 20 branch venues. The main venue set up brand fashion zone (including women's wear, men's wear, underwear), children's wear zone, Humen fashion innovation experience exhibition series activities in 2020, clothing printing boutique exhibition, social responsibility exhibition area, etc., to show the clothing supply chain with "Humen characteristics" to the industry, and provide convenient one-stop purchasing experience for brands and channel merchants from all over the country.

Among them, "smart fashion clothing exhibition", as one of the series of activities of Humen fashion innovation experience exhibition, displayed 30 selected products of "cultivating and promoting ten categories of textile innovative products in 2020" entrusted by the Ministry of industry and information technology, and gathered the latest technological innovation products of many famous brands in China. Many intelligent products with "black technology" have attracted the attention of many audiences. For example, bosden's "Dengfeng series down jacket" adopts Gore-Tex fabric, which is known as "cloth of the century", which has efficient waterproof and moisture permeability function; the inner bag made of Long March 5 aviation nano material aerogel can avoid the rapid loss of electronic equipment under low temperature conditions; Jiangsu Kailing's "solar power generation backpack" can convert solar energy into electric energy and store it in the built-in power supply of the backpack, effectively solving the power consumption problem of electronic equipment during field travel and business trip.

In the clothing printing exhibition area, nearly 300 pieces of works from more than 40 companies, such as yuetivai group and Hangzhou Honghua, as well as some winning works in the "4th China clothing and apparel printing competition", including ready-made clothes, cut pieces, hats, scarves, handbags, vamp printing, printing process sample card, grey cloth printing and combination of printing and embroidery, etc., fully displaying the current situation New materials, new processes, new technologies and new business models of clothing printing. (see the link for details: small printing and great achievements -- clothing printing shining in the 25th Humen clothing Fair)

On the other hand, this year, the online and offline cloud exhibition has been realized. The live broadcast feast of online cloud exhibition has been opened for the first time. With the technology of live broadcast, 5g and other technologies, the exhibition is presented in a holographic way. The organizing committee invited professional live broadcasting teams to survey the details of various booths, interview the responsible persons of various brands, and invite many online celebrities to live the exhibition. They have both high appearance and high quality For example, Yao Ruoxi has interacted with stars such as Yang Zi, presenting fashion trends and fashion elements in front of the audience. During the exhibition, various dynamic activities can not only watch the live broadcast, but also look back. At the same time, the enterprise and product information of exhibitors can be displayed in multi-dimensional graphics and video. In addition, the Fumin Fashion Festival, which has been successfully held for five years in a row, has also achieved a breakthrough and innovation this year, which has opened the live broadcast of yunshang, greatly facilitating the business docking. Through the use of digital means, break through the time and space constraints, so that domestic and foreign purchasers and exhibitors can carry out seamless docking, realize exhibitors cloud display, buyers cloud shopping, help exhibitors expand the market. This online cloud exhibition has received extensive attention from the industry. Only the organizing committee has set up a live broadcast platform of China service. In four days, it has read more than 510000 people. Nearly 10000 people have read the official wechat official wechat official account "Humen clothing" about the release of pure fashion, and the related warm-up report has attracted more than 6500 people to read.

　　 Changes in industry

How to develop Humen clothing in the future? How to promote the development of Humen clothing towards internationalization, globalization and branding? On the eve of this clothing fair, it was announced that Humen will make every effort to promote the construction of world-class fashion industry cluster leading area by optimizing configuration, building platform and expanding space

First, with the help of central enterprises, the TOD core area of Humen high-speed railway station has become an international top fashion industry R & D and Exhibition Center;

Second, the international fashion valley of Dawan district will be built with 2 billion yuan, and four national public service platforms will be stationed;

Third, the 900 Mu old industrial zone is renovated to create a high-end fashion industrial park;

Fourth, "Internet + industry" and big data application help service enterprises to transform into digital economy;

Fifth, the new exhibition and new business district will promote the high-quality development of Humen clothing industry cluster;

The sixth is to grasp the opportunity of "three zones" superposition and strengthen the policy support of industrial transformation and upgrading. (related links: enlarge the move! Humen has made great efforts to build a leading area of world-class fashion industry cluster!)

In November last year, Humen and China Textile Industry Federation began to work together to build a "world-class textile and clothing industry cluster leading area". After one year's efforts, the construction of this pilot area has made substantial progress. Four major public service platform projects of China Textile Industry Federation will be officially settled in the international fashion valley of Humen Dawan District, including Dawan District Science and technology innovation training base of China clothing association, sustainable development research center of fashion industry in Dawan District of China Textile Information Center, and clothing of China Textile Engineering Society Research Institute of clothing and apparel industry, innovation and entrepreneurship base of Dawan District, Chinese fashion designer. The opening ceremony of the four platforms was held on the opening day of the trade fair.

In addition, at present, the TOD comprehensive development project of Humen high-speed railway station, an international top fashion industry R & D cluster area invested by state-owned Poly Group, has started; the transformation and construction of Humen high-end industrial park - "Yiliu Fashion Industrial Park" is also about to start The core competitiveness of Humen clothing development -- the optimal allocation of resources, the optimization and integration of industrial chain, and the expansion of new industrial upgrading space are gradually emerging, which will lay a more solid foundation for the construction of world-class fashion industry cluster Pioneer Area in Humen.

There are also new changes in the activity arrangement of this clothing fair. In addition to the high standard national industry forum 2020 China Textile and clothing supply chain forum for hot topics in the industry, the release of the "Vasca" media influence list of China's pregnant and infant industry in 2020 and the docking train for China's children's wear trend discussion, new media chattering operators focusing on new marketing mode are specially arranged Talent training lecture. Li Xiaofei, deputy director of fashion trend Department of China Textile Information Center; Zhong Xueliang, chairman of Taobao live broadcasting base Council / CEO of Shenzhen yiben live broadcasting base; Liang Mei, President of China toys and Baby Products Association; Yao Hong, chief supervisor of South China region of Balabala Business Department of Zhejiang Senma Clothing Co., Ltd., respectively shared themes around relevant topics, creating a number of wisdom flourishes Dinner.

The "waska" media influence list of China's pregnant and infant industry also highlights the strength improvement of Humen children's clothing, a famous town of Chinese children's wear. Last year, 9 companies were listed in Humen, and this number increased to 19 this year, including Dongguan Humen children's clothing brand enterprise Federation and Dongguan brave real boy's Clothing Co., Ltd Outride (YUEYE), Sanyuan Yiyou Clothing Co., Ltd. (shengbaodulun), etc. (for details, please refer to the link: the media influence list of "waska" in China's pregnant and infant industry has been released! 19 units in Humen have been listed on the list!)

This year's 9 fashion shows showed the latest fashion masterpieces of humen's powerful brands such as Chun, Fumin, Oudian, Yiao, mumiandao, Agassi and other top designers in the industry. In particular, "global fashion · hand in hand Humen" 2020 International Fashion Challenge show ignited the fashion boiling point of fashion week. Neith nyer from Paris, angelann from New York, Jef from London F banks and China's Alicia Lee, the four world famous designer brands, have held a fashion summit competition.

In recent years, with the revival of Chinese traditional culture, Guochao has become a new fashion favorite. On the evening of 19th, the finals of the 21st "Humen Cup" International Youth Design (women's wear) competition were announced. Guangdong contestant combination Wu Xian / Liao Yurong won the gold medal with his work "Silver moon shadow", which helped the gold medal winner to stand out. The most prominent feature of his works is Yue embroidery, which adopts the integration of tradition and technology, especially the integration of Guangdong embroidery as a representative of national intangible cultural heritage into clothing. (see link:

The 21st "Humen Cup" International Design Competition finals announced)

Among the models participating in the fashion show, Humen faces play the leading role, including Ho Zuer, a native of Humen, and Tang Feifei, a supermodel born in Humen, reflecting the growth of Humen fashion talent team. At the same time, this year, Hong Kong artist Cai Qijun joined the show as a specially invited model.

Under the new situation, enterprises are also actively seeking change, which can be seen from this exhibition enterprises. The 21 night fashion release of kapok road surprised the whole audience. Its fashion release, which was comparable to that of antique movies, caused a sensation in this fashion week. After more than 20 years of hard work in the field of national style and Chinese clothing, kapok road launched a new Chinese clothing brand "moshang Mulan". Xu Aidong, founder of the brand, said that in the face of the changing situation, they will carry out in-depth cooperation with peers and different industries. The company has cooperated with Nancy Silk Weaving Co., Ltd., which has 62 years of silk production and processing history and 23 years of research and development of silk and hemp, in order to introduce more high-end fabrics and processes, and make the products more yuan and more valuable. Yiye is the cooperation with Zhejiang Brandon Cultural Tourism Development Co., Ltd., which perfectly integrates Hanfu with cultural tourism, forming a new mode of online and offline complementing each other after experience.

Pakistan industry giant Masood Textile Co., Ltd. Product R & D Center (paisfik textile design (Dongguan) Co., Ltd.) and Xinxin garment company founded by French Claudine Bertinotti previously focused on foreign trade. This time, through the exhibition Clothing Fair, it vigorously expanded the Chinese market;

After the outbreak of the epidemic, Yiying Fanghua Clothing Co., Ltd. and Xiangshan music group, a music training institution in Humen, founded the "Ma Douxiang children's clothing design enlightenment workshop". In a few months, it attracted nearly 600 students. At the current clothing fair, it showed the strength and style of Humen clothing design reserve talents in the way of on-site production by primary school staff.

　　 Economic change

Since this year, actively integrating into the "domestic and international dual cycle" has become an important foothold for the fashion industry to seek new development. This year's Service Fair has also become a window for Humen to build a "double cycle" pattern. It vigorously promotes internal circulation through physical exhibitions, and promotes external circulation through cloud exhibitions. It is committed to building a new development pattern of mutual promotion of domestic and international dual cycles, injecting new impetus into the economic and social development of Humen.

In order to actively deal with the impact of the epidemic on production and consumption, and support enterprises to tide over the difficulties, this year's Service Fair has made great efforts. First, it has attracted professional merchants to exhibitors through online and offline linkage. Secondly, in the public open day two days after the exhibition, it has strengthened the three major functions of factory direct sales, export to domestic sales and inventory transaction Huijia's "consumption dinner" also opened a night party at 9:00 p.m. for the first time to activate the night economy, better release the residents' consumption potential and realize the recovery and growth of consumption. In addition, during the service fair, the launching ceremony of "special theme activity of tackling key points and promoting consumption at the end of 2020 Humen year" and Tesco Humen shopping and food festival "was held simultaneously, focusing on the characteristics of clothing, food and retail The concentrated exhibition and sale of color products has created a one-stop immersive consumption scene of "eating, drinking, playing and Tesco" for the public. The on-site purchase and sales are booming, which is a lively scene.