Front Edge Of Fabric: Heart Beating Moment Of 3D Digital Fabric

The unexpected epidemic crisis, the rapidly changing international environment and the subversive change of the consumption habits of the new generation of consumers have all pressed the acceleration key for the reform of the textile and clothing industry, and the digital innovation of the textile and garment industry has become an inevitable trend. In recent years, there have been many attempts in the innovation of digital technology in the fashion consumer side, such as 3D measurement, 3D fitting, VR shopping, etc., while the digital upgrading of the supply side is just beginning. With the advent of 5g era, the application of 3D digitization, virtual reality, artificial intelligence, big data and other technologies in the production end of textile and garment industry will become the focus of enterprise transformation and upgrading.

On March 17-19, China Textile Information Center cooperated with Beijing Xindong Network Technology Co., Ltd. again at the 2021 Intertextile surface accessories exhibition, creating an ultra-high precision 3D digital fabric simulation technology visualization platform, which attracted a large number of exhibitors and visitors to experience. Through the digital solutions provided by Xindong technology, 15 winning products of "2021 China International fabric design competition" including gold award, silver award, bronze award, best scientific and Technological Innovation Award, best color application award, best pattern Creativity Award, best material application award, best ecological environment protection award and best market application award, digital fabric transformation was carried out Results in the form of video in China's textile fabric trends fashion concept release area.

"Xindong's physical engine (Virtual R & D) solves a specific industry pain point - due to the diversity and complexity of fabrics, garment manufacturers must contact the real products and make clothes with sample fabrics before purchasing. This round-trip process can take weeks and produce a lot of waste. If it's cross-border, it's longer. In view of these, the system developed by Xindong will enable customers to match textiles with various colors, design patterns, and actions of virtual models in a few clicks, which will greatly reduce costs and shorten delivery cycle, simplify the expensive and time-consuming negotiation process between manufacturers and buyers, and eliminate unnecessary waste. " Yu Yuanshang, product manager of Xindong technology, introduced that Xindong technology was established in Beijing in 2018. Xindong technology is an artificial intelligence company focusing on digital upgrading of fashion industry. It focuses on the digitalization, virtualization and visualization development of flexible materials, masters the world's top physical modeling technology, and helps the textile and garment industry supply with the mode of "data + technology + platform + solution" Chain to achieve rapid digital transformation. By helping enterprises to rapidly virtualize product display and zero cost pre-sale, 50% of R & D costs and 70% of marketing expenses of fabric manufacturers and brands are reduced, and 90% of delivery cycle is shortened.

Xindong technology uses the ultra-high precision 3D fabric simulation engine to collect the real data of the fabric, and realizes the virtualization of the fabric through the AI physical engine The digital conversion of 15 winning products in "2021 China International fabric design competition" makes the fabric material, texture, color, pattern, fabric structure and so on get the perfect presentation of the fabric simulation effect which can be called film level. For example: light, soft and crisp gold medal fabric, silver medal fabric with abstract tremor texture combined with tie dye wind and linear stripe, copper prize fabric with double-sided printing Knot Silver Wire glittering luster, fine dry micro bubble wrinkle effect best market application award fabric, silver luster jacquard pattern best pattern Creative Award fabric, one-way moisture conduction of cotton fabric The best technology innovation award fabric, dynamic change neon magic color visual effect of the best color application award fabric, etc. With the blessing of Xindong technology, the fabric is created with lifelike effect.

Digital technology innovation is not only the innovation of technology, but also the innovation of operation and sales. Heartdub fabric display platform system, which was launched in September 2020, provides customers with the services of the underlying database construction and data application layer, which successfully solves the problems of high production cost and low circulation efficiency of fabric enterprises, high cost of fabric selection of brand enterprises, lack of underlying industry standards, and inability to quickly release clothing style information, and consumers cannot make decisions through the adaptation of personal data Policy and the impact of purchasing decision-making efficiency and other pain points. In the future, digitalization will run through all aspects of the textile and garment industry and become the lifeline of innovation.

"We very much hope to continue to deepen our cooperation with the event. At present, we have only transformed the winning fabrics of the competition into virtual ones. In the future, we will definitely radiate more excellent works of the competition, and review and select the digital textile product design and development achievements in combination with the competition. In addition, we also hope to guide enterprises to use Xindong digital product tools to develop and promote textile products, optimize product development process, and truly realize sustainable development. " Yu Yuanshang said.