China'S Huge Consumption Potential Attracts Global Enterprises

In the beginning of summer, the temperature in Hainan has risen to 32 ℃. Haikou International Convention and Exhibition Center is hotter than the weather. On May 7, China International Consumer Goods Expo officially opened, and more than 47000 domestic and foreign exhibitors and professional visitors flocked into the exhibition center.

This is the first national level exhibition with the theme of consumer goods in China, and it is also the "largest consumer Expo in Asia Pacific region". Supporting its ambition is the world's most potential big market. After all, China has more than 400 million middle-income groups, which may double in the next 10-15 years.

Wang Wentao, Minister of Commerce, pointed out at the opening ceremony that the Expo is an important measure to implement the central government's support to comprehensively deepen reform and opening up in Hainan and promote the construction of a free trade port with Chinese characteristics. It will effectively promote the release of consumption potential, promote the upgrading of consumption, improve the adaptability of the supply system to domestic demand, and help Hainan better serve and integrate into the new development pattern, To inject new impetus into Hainan's comprehensive deepening of reform and opening up.

Shen Xiaoming, Secretary of Hainan provincial Party committee, said that with the conditions, ability and confidence, the Expo will become a display and trading platform for gathering high-quality consumer goods resources at home and abroad and buyers and sellers from all over the world, and become a consumption event with international standards and global reputation. He revealed that Hainan is also actively planning to build a global consumer goods center project to realize the goal of "buying the world and selling the world" in Hainan free trade port and contributing Hainan's strength to promoting economic globalization.

Chen Wenling, chief economist of the China International Economic Exchange Center, is optimistic that China will become an international trade center and world market integrating the advantages of import, export, re export and service trade.

On May 7, the audience experienced intelligent sports products on the spot of the consumer Expo. Xinhua News Agency

The crowd is surging

"This morning, 70 or 80 companies have come to contact, and half of them are buying Thai food." The receptionist of the pavilion of Thailand Consulate General in Guangzhou said. May 7 is the first day of China's first international consumer goods Expo. According to the 21st century economic report, the crowd is surging at the scene, and many of the information booths are surrounded by people.

The jewelry exhibition area of hall 2 and the luxury exhibition area of hall 5 are the most crowded. Bablisha, vice president of China region of Swiss radar watch, told reporters that radar brought some new ceramic watch products to the exhibition. In only half a day, a large number of buyers came to consult and discuss, which surprised the brand and looked forward to the effect of the exhibition.

"In fact, there are a lot of enterprises that want to come over, but because of the epidemic situation, the Thailand pavilion has displayed the products of 44 enterprises at home and abroad, 25 of them come directly from Thailand, and the others are distributors." Wu Jiali, commercial consul of the Consulate General of the kingdom of Thailand in Guangzhou, said that the construction of Hainan free trade port is a very good opportunity and a new opportunity for countries including Thailand. After the early publicity, more than five enterprises are willing to invest in Hainan.

"The fair has played a very good role in brand entry into the Chinese market." Luo Zhiyi, Swiss ambassador to China, believes that China is very important in the consumer market. With the construction of Hainan free trade port, 42 Swiss enterprises want to set up companies in Hainan.

"With the improvement of product preferences and business environment, Hainan free trade port will become a very good bridge for Thai products, including those that can only be purchased in duty-free shops, to enter the mainland China market." Wu Jiali said.

According to Han Shengjian, director of Hainan International Economic Development Bureau, before the opening of the exhibition, the Expo attracted 2628 domestic and foreign brands, more than half of which are international brands, and the exhibition hall area is also the majority of international brand areas.

As a matter of fact, the participation of domestic brand manufacturers is also very active. Relevant people from Jiangsu Department of Commerce told reporters that there are hundreds of local brand manufacturers who want to sign up for participation, but in the end, limited to the venue area, Jiangsu only selected eight brands in the field of food, smart home and textile. He believes that in the future, if the domestic exhibition area is expanded, more Jiangsu brands will be willing to participate in the exhibition.

New pattern of consumption

Whether domestic exhibitors or international exhibitors, participating so enthusiastically, it is undoubtedly the consumption potential of China. Despite the severe impact of the new crown pneumonia epidemic on the global economy, China's consumer goods imports will still achieve an adverse growth of 8.2% in 2020, reaching 1.57 trillion yuan. In the first quarter of this year, China's consumer goods imports increased by 18.1% year-on-year, continuing to show a rapid growth momentum“ This fully demonstrates the great development potential and attraction of China's powerful market, and will provide more business opportunities and broader development space for enterprises from all over the world. " Wang Wentao said.

Therefore, Zhu Xiaoliang, director of the Department of market operation and consumption promotion of the Ministry of Commerce, said that the establishment of a consumer Expo platform by the Ministry of Commerce will not only provide opportunities for consumers from all over the world to enter the Chinese market, but also create business opportunities for the sales of high-quality consumer goods from all over China and other countries to the world.

In Zhu Xiaoliang's view, the holding of the Expo will help to speed up the construction of a new development pattern. He believes that the Expo, which connects domestic and international markets, gathers high-quality consumer goods resources at home and abroad and buyers and sellers from all over the world, is not only conducive to optimizing the domestic market layout structure, improving the supply quality, improving the adaptability of the supply system to domestic demand, forming a higher level dynamic balance of demand driven supply and supply creating demand, and smooth the domestic big cycle, It is also conducive to promoting the flow and efficient sharing of global consumption resources and factor production, realizing the coordinated development of domestic and foreign demand, export and import, and promoting domestic and international dual circulation.

Chen Wenling pointed out that the consumer Expo, together with the Canton Fair, the China International Fair and the service trade fair, constitute a national business exhibition system, forming a four-wheel drive of China's large international market. There are also a number of platform Internet sales network systems, more than 4000 professional wholesale market systems and various commercial retail formats, forming a huge chassis of China's market, making China's super large-scale market advantage become the biggest dividend and economic engine for China's current and future economic development.

Chen Kai, chairman of Ernst & Young China and CEO of Greater China, said that at present, China is speeding up the construction of a new development pattern. Holding the consumer Expo in Hainan will promote Hainan to become a huge gravitational field for the smooth circulation of commodities and elements at home and abroad, and add new impetus for Hainan to accelerate the development of tourism, modern service industry and high-tech industry, and build a modern industrial system.

Hainan opportunity

Chen Wenling pointed out that in the next 10 to 15 years, the number of middle-income groups in China will increase from 400 million to 800 million to 900 million“ According to the outline of the 14th five year plan, China's per capita GDP will reach the level of medium developed countries by 2035.

"China has entered an important stage of consumption upgrading, and the demand of Chinese consumers for diversified, personalized and high-quality goods is growing day by day." Chen Wenling believes that by improving Hainan's supply chain design, product mix and price competitiveness, the fair will help return consumption and bring back the strong consumption demand of more middle-class families back to the domestic market.

Hainan is seeking a more active position in the new pattern of Chinese consumption.

"China is the target market that global retailers pay attention to, and Hainan is an important gateway to China's opening up." Feng Fei, governor of Hainan Province, revealed that thanks to the favorable policies and the unremitting efforts of Hainan to "train internal force, rotate energy and attract foreign forces", Hainan free trade port has continued to become a hot land for investment and consumption. In 2020, Hainan's total import and export volume will reach 93.3 billion yuan, and its foreign trade partners will involve 183 countries and regions in the world; The amount of tax-free shopping in outlying islands was 27.48 billion yuan, 34.1 million pieces and 4.484 million passengers; The added value of retail industry in the whole province increased by 8.1%, contributing 18.2% to GDP growth, and driving GDP growth by 0.6 percentage points.

Especially in the first quarter of this year, Hainan Island tax-free shopping consumption return effect is significant. Feng Fei said that the major opportunities, policy dividends and sales channels faced by Hainan free trade port are the great attraction for global commodities to enter China. It can not only gather the advantages of domestic demand market, but also provide domestic consumers with more kinds of international goods and services with lower prices and better quality, but also attract the return of consumption, It will play a greater role in promoting the domestic circulation.

Some companies have seized the opportunity to enjoy the consumption dividend of Hainan free trade port. As the first state-owned enterprise to settle in Hainan, Wan min, chairman of China Tourism Group Co., Ltd., told reporters that CTS group responded to the implementation of the new tax-free policy for outlying islands in the first time, and realized the wide distribution of "three places and five stores" in Qiong duty-free stores, and fully covered three types of outlying island passengers, namely air, sea and rail, and cooperated with global partners, The promotion of tax exemption in outlying islands has become the "golden key" for the transformation and upgrading of consumption.