Star Spokesperson: Zhou Xun Is The Spokesperson Of The Three Major Brands Of Jiangnan Cloth Clothing Official Publicity

Recently, the three major brands of Jiangnan cloth clothing, namely JNBY, sketch and less, released the brand spokesperson information.

Among them, Ju Xiaowen, an international model, served as the brand image ambassador of JNBY; Liu Yaren, a South Korean actor, served as the brand new spokesperson for the sketch brand; and Zhou Xun, a domestic star, was invited as the spokesperson for less.  

In the Jiangnan cloth clothing brand matrix, the main brand JNBY is undoubtedly the most mature brand, and the growing brand combination including men's clothing brand crouquis (sketch), children's clothing brand JNBY JNBY, and women's clothing brand less, established successively from 2005 to 2011, is the new force of Jiangnan cloth clothing to gallop the diversified clothing market.

According to the interim report of Jiangnan Buyi group in 2020 / 21, as of December 31, 2020, the revenue of JNBY was 1.318 billion yuan, accounting for 57% of the total revenue of Jiangnan Buyi group; Men's sketch income was 389 million yuan, accounting for 16.8%, ranking second in the revenue contribution list, slightly higher than 15.4% of children's wear brand JNBY JNBY; The income of women's wear less was 203 million yuan, accounting for 8.8%, ranking the fourth in terms of revenue contribution.

According to the above report, in the first half of 2021, Jiangnan cloth clothing group's revenue showed a growth trend, of which JNBY increased by 8.2%, while sketch, JNBY by JNBY and less achieved a total growth rate of 9.6%.