Shanghai Textile Makes A Comeback

The predecessor of Orient International is Shanghai Textile Group, which was founded in 1878. As the cradle of China's national industry, Shanghai textile industry once occupied half of China's textile and garment industry. In 2014, Tong Jisheng was transferred from Shanghai Construction Engineering Group to Shanghai Textile Group. It is his mission to make a prosperous textile industry in Shanghai rise again through internationalization.

After extensive investigation and Research on the textile industry at home and abroad, Tong Ji made clear his development ideas: "textile takes clothing as the center line, the following is called traditional textile, and the above is high-tech new textile." The top end is life textile, followed by aerospace textile for aerospace; Military Textiles, such as bulletproof vests; Medical textiles, surgical suture, gauze, isolation clothing; Industrial and professional textiles, such as dust control, automobile industry. He said, "after the division of major, there are 12 levels above clothing. We can only do six or seven now, and there is still a lot of room for development."

Tong Jisheng said, "our key point is that large state-owned enterprises should lead the way in high-end and high-tech new textiles. Traditional textiles and clothing mainly focus on creative design, style and color. For general processing or labor-intensive production, they can find small and medium-sized enterprises, local enterprises and even Asian and African enterprises, Or we can develop a fully automatic clothing production line. "

Tong Jisheng believes that the transformation and upgrading of Shanghai textile industry should focus on science and technology at one end and fashion at the other. Just over a year after taking office, he organized a summit of fashion industry leaders of the world's top four fashion weeks, Shanghai Fashion Week and haishang International Forum, with the theme of "dialogue between city and fashion".

The textile industry of developed countries in Europe and America has experienced the process of textile industry, textile trade and textile fashion industry. These three stages are positively related to the total scale of economic development, the degree of economic activity and the degree of national cognition of a country or region. It is the critical point for fashion industry to start when the per capita GDP reaches 4000 US dollars. Shanghai took the lead in breaking through the per capita GDP of US $4000 in 2000, and the fashion industry began to flourish at that time.

"The ancient fashion is in the East, the modern fashion is in the west, and the future fashion is in the most active place in the world economy, that is Shanghai," Tong Jisheng said at the forum From this year on, Shanghai Fashion Week learned from Milan, Paris, London and New York Fashion week. It first went on show and then ordered. It upgraded from simple fashion show to Asian Order season, the fifth largest fashion week in the world. After the end of the four fashion weeks in spring and autumn, global buyers flew to Shanghai to purchase. Shanghai textile fashion industry began to move towards internationalization.

M50, Shangjie loft, Shanghai International Fashion Center... Shanghai textile has transformed more than 60 valuable industrial building remains into fashion creative park, with a total area of 1.8 million square meters and the largest volume in China. It is becoming the gathering place of Shanghai fashion industry, and Shanghai textile will become the most influential comprehensive supporting service provider of fashion industry in China.

In August 2017, SASAC led the merger of Orient International and Shanghai textile, which has a 70 year history of foreign trade. The New Oriental International Group's total revenue and foreign trade accounted for 78% or 80%. At a time when traditional foreign trade is struggling, what is waiting for Tong Jisheng is how to lead the New Oriental international to layout the world and achieve growth.