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Tang Chongnian, The Pioneer Of Red Bean'S "Qingbai Annual Report, The Vanguard Of The Party'S Favor Struggle": Pioneer In Business Development, Rooted In The Group Purchase Of Professional Clothes For 20 Years

2021/8/4 15:00:00 69

Red Bean

In 1998, he entered Hongdou, and in 2001, he joined the clothing sector of Hongdou shares. Tang Chongnian has been engaged in the group buying industry of professional wear for 20 years. In 2011, the company doubled its sales profit, won the "factory director model" of the group in 2013, and continuously achieved double growth of sales profit from 2016 to 2018. In 2020, when the new crown pneumonia epidemic broke out, he was brave enough to bear the heavy burden of returning to work and production. He took the initiative to undertake the production and sales qualification of protective clothing and the communication and handling of testing documents. He made a significant contribution to the sales of protective clothing and completed considerable sales. " In 2021, the "centennial celebration" held by the Party committee of Hongdou Group Tang Chongnian, as the head of the second business department of Hongdou professional wear company, was awarded the title of "Party member pioneer".

   Deep plough professional clothing group purchase, do strong customer marketing

With more than 20 years of working experience, Tang Chongnian has become an expert in the field of professional wear. Entering this field, Tang Chongnian understood the similarities and differences of professional wear segmentation relying on the clothing industry. In essence, group buying of professional wear is the marketing thinking of key customers. Different from clothing retail, professional wear items have to start from hundreds of thousands at least, so personalized service tailored for large customers is particularly important. But it is still around the clothing, product type, quality, delivery time and other details are the key to determine the success or failure of the project and follow-up resources.

  

The particularity of professional clothing group buying makes customer maintenance related to the foundation of the team. When it comes to customer maintenance, Tang Chongnian is full of emotion. He firmly believes that sales is the same as being a person, and integrity goes around the world. A really good sales is not just a matter of lip service and a mastery of the world's sophistication, but a commitment to a good deal and adherence to the spirit of the contract. Some people in order to receive orders, in the early communication under a variety of commitments, but not one of them can be fulfilled. In this case, the loss of personal reputation is small, but the impact on brand image is large. Professional wear circle said big or small, a person in the industry reputation and reputation directly speak for the company. Tang Chongnian's firm attitude and benchmarking style of unity of knowledge and practice make it easy for people to understand why red bean professional wear has been well-known in the industry for decades.

Tang Chongnian once joked with his friends that he might have done this all his life. The reason why he asserted his life-long career, Tang Chongnian said, originated from the confidence and encouragement given by this job. When the bidding for the project has been busy for a whole cycle, and when the final "battle result" is announced, the word "red bean won the bid" is filled with boiling blood, which is no less than the sense of honor and achievement that athletes get the highest award after their hard work and sprint, and the "battlefield" pleasure after full involvement. Then, in the process of leading the team, his sincere feelings and common growth accumulated over time also made him cherish and love this job. In Tang Chongnian's opinion, it is a duty to make great achievements. At the same time, the growth and experience brought about by it can benefit people all their lives.

   Bear the heavy burden and take the initiative to communicate well

At the early stage of the outbreak of the 2020 epidemic, Hongdou Co., Ltd. established the protective clothing project headquarters overnight. With the support of 100000 class clean workshops, clothing production technology and skilled workers, it actively engaged in the "battle" of fighting against the epidemic, and rapidly launched the production of medical protective clothing through technical transformation, highlighting the industry's responsibility. Behind all this, we can not do without the silent efforts of many people, including Tang Chongnian's active invitation and successful completion of the task.

  

Before the outbreak of the epidemic, Hongdou had no production experience of medical protective clothing and other anti epidemic materials, so the production and sales qualification of protective clothing required by compliance production and the communication and handling of test documents are urgent. Because the place of handling the case was in Nanjing, Tang Chongnian, who was in charge of the Nanjing Office, took the initiative to communicate and handle matters out of his familiarity with Nanjing. In special times, this is not an ordinary business trip. Coincidentally, as early as 2003, at the critical moment of SARS, Hongdou Co., Ltd. quickly transformed the garment production line into a mask production line. Tang Chongnian also took the responsibility of communicating with the provincial cities for production. After 17 years of these two business trips, the same is mineral water, instant noodles, long-distance bus and patient crouching. The particularity of the epidemic situation makes the relevant work more complicated and difficult. Despite the difficulties and boredom, Tang Chongnian adheres to the spirit of "never give up until the goal is not fulfilled" and the accumulated high-efficiency communication literacy. Under the unpredictable conditions in ordinary days, Tang Chongnian has achieved the high expectations of the whole company.

After fulfilling his mission, Tang Chongnian, with his rich sales experience, opened up the market path for domestic sales of protective clothing and export sales of isolation clothing, so that the company focused on the production of epidemic prevention materials, ensuring that the production and supply were free from worries.

  Charge to expand business in front and lead the team to attack the mountain

Born in Sichuan Province, Tang Chongnian was born in Sichuan Province. His father's experience in joining the army made him familiar with the military demeanor since he was a child. Although he had never been a soldier, Tang Chongnian maintained his feelings and led his team to March and fight. Over the years, the transformation from business sales to management team leader is no longer just about improving himself. How to become a big team and boost morale is the focus of Tang Chongnian's 70% energy and focus. He believes that we must lead the team with "the strongest professional ability". The tacit understanding between the leadership and the team is established by one business. He leads everyone to attack the city and pull out the village. Tang Chongnian makes good use of Li Yunlong's "spirit of shining sword".

  

In 2004, the Nanjing Office of red bean professional wear was established. Tang Chongnian experienced the formation, growth and maturity of the team. From hundreds of thousands of orders to millions and tens of millions of achievements, Tang Chongnian witnessed and accompanied the Nanjing Office to break through the bottleneck of 50 million and strive for the goal of 100 million. Team sales performance from hundreds of thousands to millions to tens of millions or even hundreds of millions, which not only improves the results, but also the leap of mentality, platform and vision. After the experience of "one hundred million small target", no matter whether it is successful or not, it will be calmer and more flexible when encountering large projects. This is how the sales experience and psychological quality are tempered.

Even if he is already in the management position, when there is a large order, Tang Chongnian will stay in the company all night before bidding to check the details of each page of the tender document to prevent omission. He believes in "pay must be rewarded, do not pay there must be no return.". In order to work hard, do the best, is his desire for success, but also the embodiment of consistent diligence. Success doesn't come every time. Although the mood of losing the mark makes everyone feel more depressed, it also makes the team more tenacious and meticulous.

He joined Hongdou in 1998 and joined the party in the company in 2010. He grew up and studied all the way. What influenced Tang Chongnian most was the demonstration and guidance of Zhou Haijiang, Secretary of the Party committee of the group. "Secretary Haijiang doesn't teach you how to do like him in words, but in constant observation and observation, he realizes his dedication and hard work with full load for decades.". As a young and powerful employee, paying a little more and improving it is the code language that Tang Chongnian constantly inspires himself by referring to the model, and is also the true meaning that he wants to give to the young Party members and employees of the group.

The red bean spirit of "honesty, gratitude, innovation and excellence" is vividly demonstrated in Tang Chongnian. Being loyal to the post, loyal to the enterprise, polishing the career into career and transforming the ability into responsibility are the most sincere gifts that Tang Chongnian, as an excellent Communist Party member, gave to the party on the Centennial birthday of the party!


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