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The Story Of Clothing Brand Ambre Du Sud And Designer Yan Fangni

2021/12/20 14:39:00 0

　　 Some people know about the clothing brand Ambre du Sud and designer Yan Fangni. Some of them know clothes first and then people, while others know Yan Fangni and then wear her clothes. But in the end, everyone is no exception. They think that the soul of Ambre du Sud is the designer, and Yan Fangni expresses her dressing ideas through Ambre du Sud's clothes, It is even difficult to find what kind of clothes she wears. In a sense, this kind of "human clothing integration" is a design medal awarded to the designer.

　　 Some people use "the tip of the iceberg" to describe people as low-key and low-key power faction, so are Yan Fangni and her clothes. What you feel will always be a part of it. However, the deeper you go, you will have further joy, and you will be filled with a sense of happiness.

　　 And I want to write about Ambre du Sud, a small designer brand, not only because she is well designed, nor because she is warmly sought after by the circle, but because she is a rare stream in the current flashy and noisy fashion circle, and Fanny is the minority in the design circle.

　　 But this is how Ambre du Sud grew up pliably in her own way of sticking to the fashion world instead of following the crowd, eventually becoming an "evergreen tree" in the clothing world, bringing calm and impetuous energy to the current fashion ecology, and bringing the wearer with distinctive confidence, warmth, elegance and comfort

　　 To be broad and subtle

　　 Ambre du Sud means "amber of the South" in French, which means that Ambre du Sud's clothes can't be met like condensed amber. After years of change, they are always classic. Ambre du Sud adheres to the purest philosophy of life: to be broad and subtle, to be broad and subtle, to have a majestic momentum as a whole, and to pay attention to the perfection of the details; In a little bit, a stitch in the grinding out of their own clothing and brand.

Ambre du Sud Southern amber designer Yan Fangni

　　 Yan Fangni, dressed in her own clothes, exudes elegance and elegance in her gestures. She has a rare calmness and calmness in her chatting and laughing. She smiles slightly with a touch of calm and persistence that does not belong to this era. "I hope my clothes are suitable for floating in the white stone and green pine courtyard."

　　 Yan Fangni, who loves the minimalist aesthetics of the Song Dynasty, advocates the simple soul and likes the expression of simple but no more things. She uses subtraction to make clothes, and cuts off the unnecessary ones one by one, leaving only the essence that needs to be paid attention to. She thinks that too much performance is the greatest harm to the design; However, the details should be as subtle as "not a little bit less". She likes to use her favorite calligraphy as an example: "clothes and calligraphy have a lot of similarities and differences. Good characters must be tight in the middle palace, clear in structure, harmonious in charm, clean and subtle... If one is not well expressed, it will affect the whole character.". She is more willing to call herself a craftsman. In the process of stitching and scraping, she can easily pick up a bead, a spike, a bag and a loop, coordinate the touch, vision, feeling and clothing with her hands, endow the clothing with a simple and warm handicraft, and savor the charm of clothing in the breadth and accuracy of the design 　　

　　 Ambre du Sud pays special attention to the selection of fabrics and accessories. The fabrics are mainly made of cotton, hemp, silk and wool. Fangni thinks that natural fibers have their own breathing and are connected with the body. She said: "our creative ideas are derived from nature and life. In the era of rapid decay of all things, it means rebirth of all things". She is more willing to explore the meaning of fabrics to express clothing, He thinks that "fabric is half the success of a garment. There is a talent in my gene that makes me have a subtle feeling about the fabric material. Once the fabric is in my hand, I will think and talk to it." at this time, the color, texture, texture, silhouette, waistline, shoulder line, stitching, sewing, sewing and buttons of the fabric are all transformed into vivid elements, And Fanny gradually described the clothes in her mind. Although the process of making clothes is very trivial and boring, Yan Fang enjoys it very much. "(process) I don't feel tired and enjoy it. Although poetry and distance are very beautiful, life is composed of many trivial things. If you can get happiness and gain something from it, it is the best way of life that an ordinary person can get."

　　 Satisfy the body's happiness

　　 On the one hand, she adheres to her belief in Chinese culture and presents us with oriental aesthetics with her brushwork and design. On the other hand, Fanny knows that inheritance is not retro. The essence of cultural heritage lies in God rather than form, and she is more interested in interpreting Oriental Aesthetics in the contemporary era. "Oriental aesthetics is our cultural heritage. Once separated from this, design will have no core value of its own. However, oriental aesthetics is not equal to" Chinese style "and" national trend ". The extension of" meaning "is a reference beyond simple" form ". What we really want to explore is the spirit and ideological depth of Chinese culture."

Yan Fangni at work

　　 Born in Suzhou, Jiangsu Province, Yan Fangni was born in Nantong, a well-known city, and grew up in an open and inclusive city of Guangzhou. Her grandfather was a well-known local family. Her father was a well-known geologist, and her husband was born in an art family. She was a painter and a professor of the Academy of fine arts. Her excellent family environment and background not only nourishes her, but also gives her more freedom and freedom Insight and vision... His extraordinary and refined taste and gentle and peaceful personality are naturally formed: "my ancestors once worked in the textile industry. I think this is the destiny between me and clothing. The extensive and profound Chinese culture, exquisite handicraft, and the stories handed down from my ancestors seem to be the first time."

　　 No matter how busy she is, she always insists on designing her own clothes. She said, "I make clothes not to please others, but to please myself." she agrees with yuan Yanya's idea of "invisible design", and is also influenced by a famous master of plate making in Hong Kong. "He told me that good clothes should fit your body like a dog's skin plaster, but they should be comfortable." Yan Fangni said: "To satisfy the body's happiness" is the core concept of Ambre du Sud's design. Clothing is the most intimate with the human body. No matter how the clothing is expressed externally, if the cloth or cutting is not comfortable, people will feel bound. I pursue the lightness and unconsciousness of wearing experience. Coco Chanel once said, "luxury is comfort." 。 If you wear Ambre du Sud's clothes, you can always feel those "doting on your body's happiness" and "invisible design": design clothes with hemp, and take care of your skin with silk lining; When the sleeve is naturally drooping, it will be slightly bent forward, in order to more comply with the slight curve of the human arm when it is hanging down, and at the same time, it also appears that the arm is more slender; The posterior shoulder is usually slightly thicker, and the posterior shoulder will be slightly longer than the anterior shoulder; In order to fit the curve of the neck more closely, the neckline will be stitched along the curve by hand; There are also colorful coils on the tassel, color matching beads on the bandage, and a small button on the cuff... All the time, they are interpreting the clothing aesthetics and core concept of AMBR e.du SUD.

　　 Focus and cohesion of "non mainstream samples"

　　 Yan Fangni, who has more than 20 years of clothing experience, Gu Ba, a famous foreign trade buyer's aesthetic brand, was once founded (pinyin can't be typed). When she felt that the trend was slowly changing, she began to withdraw gradually and focus on the customized brand Ambre du Sud. Then she set up a design studio. She named the studio "minqiu", which was taken from the Analects of Confucius: "I am not born to know, good ancient, sensitive to pursue", which means "strive for".

　　 In order to make the design more pure, Fanny also deliberately kept a certain distance from the commercial operation. "Close the door, I do a good job in my clothing, and the operation outside the door is handed over to the dealers and channel dealers". With her cohesive force, Ambre du Sud has become the "non mainstream sample" of the clothing industry, Ambre du Sud also has formed many "non mainstream" concepts: Ambre du Sud pays attention to the "timing, fit and Appropriateness" of clothing. She thinks that if the three can not be integrated into one, it can not best express the clothing. In Fanny's eyes, clothing is not only a point, line and surface, but also a feeling of the body, it is also related to people and the environment. Ambre du Sud's clothes, as daily wear, show distinctive elegance, comfort and comfort; As the "first choice" for customers to attend, it has always become the "focus" of the market without exception, which is closely related to its "three in one" concept; Secondly, high universality is also one of the important characteristics of Ambre du Sud. Fanny thinks that "if a beautiful dress is difficult to match, it will be worn less and less times, which is a waste to another extent". The "universality" of Ambre du Sud not only makes the clothing change a lot, but also makes the wearer not only beautiful, but also "changeable" and "happy".

　　 It is hard to imagine that Ambre du Sud, a retail clothing brand, has not yet opened small red book, wechat and microblog. Between business flow and business design, Fangni's first choice is business design; Her first choice between walking volume and making artful works is works; There is no live broadcast, no online store, no hot spots, no topics or even fashion trends. But Ambre du Sud always outputs her inspiration bearing clothing with a very stable frequency. Daring to give up has achieved Ambre du Sud's concentration and cohesion, while keeping pure also makes Ambre du Sud return to the clothing itself.

　　 Most of the time, taking the road that few people take and looking the most stupid and clumsy is probably the most competitive, longest and most stable road.
Lu Xiaoyan / Wen