SIUF Shenzhen Underwear Shakes The Voice, Joins Hands With The Industry'S Super Head Brand, Leading The New Trend Of Consumption

Spring launch has always been the key "chess piece" to determine the business trend of the fashion industry throughout the year.

The 2025 China Underwear Culture Week and the 20th China (Shenzhen) International Brand Underwear Exhibition opened on March 25, focusing on the key activities of the first brand focusing on consumption leading, innovation leading, intelligent manufacturing leading and service leading, to promote the development of the industry in multiple fields and at multiple levels.

On March 25, leading the spring marketing layout of the whole network, Shenzhen Underwear Industry Association cooperated with the head e-commerce platform Diaoyin created the "Spring New Underwear Trend Conference", which is an important new position for clothing merchants. This spring's momentum will gather into the tide, merge and enter the trend conference.

On March 25, Hall 5 of Shenzhen Convention and Exhibition Center (Futian), the big name brand returned, and Diaoyin announced the opening of the new season on the whole network, which not only gathered Victoria's secret new products, but also analyzed the inspiration of dress and style, interpreted the details of products, and there were also Ann Lifang, Mannifene, Bananain ubras、 Fendisi, IMIS Amelia, HUXI Huxi, and BODYWILD made their debut. The full live streaming of dithering enabled users to start new major brand works at zero time difference in the live broadcast room and gain the exciting experience of "instant broadcast and instant sale".

"Synopsis" SIUFx Treble E-commerce

Spring New Underwear Trend Conference

Come on in succession

Exclusive cooperation between SIUF and Dithering

Bring a new experience of big show live broadcast

Big name return

Renew the beauty of legend

01 Victoria's Secret

Victoria's Secret (New York Stock Exchange: VSCO) is a professional retailer, providing modern fashionable and unique products such as classic bras, underpants, underwear, casual pajamas, casual sportswear and swimwear, as well as award-winning high-end perfume and body care systems.

VS&Co includes Victoria's Secret and Victoria's Secret PINK)， Its brand tenet is to provide support and encouragement at every stage of consumers' life. Adore, an innovative underwear brand driven by technology and prioritized by numbers Me， It provides women in different life stages with products of various sizes and prices.

Victoria's Secret Anti gravity Bra Series adopts a new soft support technology to comprehensively upgrade comfort and performance, and feel soft with soft embrace. With the technology and concept of keeping pace with the times, Weimi makes women's most intimate clothes to continuously care for your health and beauty.

Comfort underwear expert

Take care of your health

　 02 An Lifang

On the occasion of the 50th anniversary of the founding of Anlifang Group, Anlifang (stock code: 01388. HK) made a grand debut on the 20th anniversary of SIUF, presenting the brand's underwear products more suitable for Chinese women with a new height of comfort and aesthetics, adhering to the concept of green, healthy and high-quality products for more than 50 years.

An Lifang's participation will continue to take high quality as the cornerstone, constantly explore higher level development, and hope to bring more far-reaching influence to the underwear industry.

Comprehensive underwear brand

Innovative science and technology

03 Mannifen

Manifin is a brand of "Huijie", a public joint-stock company (stock code: 002763. SZ) specializing in underwear ergonomics research, product design, production and manufacturing, marketing, and brand promotion.

The company has a total of eight brands, including Mannifen. In line with the vision of "a century old enterprise, a century old brand", Manifin drives the brand to never stop exploring and innovating, and constantly develops high-quality underwear products.

Comfortable body sense science redefines underwear

　　 04 Bananain

Bananain Jiaonei: Eliminating discomfort with somatosensory science Bananain Jiaonei is a somatosensory science company. Through scientific redesign, it solves the somatosensory problems used to in life. From the first "Tagless label free underpants" in Jiaonei to the label free normal, we have constantly redesigned iterative products based on the insight of somatosensory issues to meet the physical and emotional comfort needs of users.

From interior to home, and then to clothing matching, Jiaonei has a series of somatosensory science products such as "- ℃ cold skin", "+℃ hot skin", "Ag+silver skin", "O ₂ oxygen", covering a full range of family clothing such as women's clothing, men's clothing and children's clothing, and is committed to providing every family member with a comprehensive comfort experience.

No size underwear pioneer

Women's personal clothing brand

　 　05ubras

Founded in 2016, ubras advocates a free wearing experience and meets women's basic demands for "comfortable and easy to wear" underwear. Reflect women's natural and true body beauty.

As an expert in women's comfortable clothing, ubras is committed to being a warm companion during women's growth, providing them with complete innovative solutions for clothing in different growth stages and scenes, and giving women freedom and warm support.

No limit for yourself

Luxury trend underwear brand

　 06 Fendishi

The Fendisi brand, which started in 1999 as a luxury lifestyle brand under the AnLiFang Group, is rooted in the brand DNA of delicacy | fun | international trend, inherits the fine craft and environmental protection spirit of the underwear family, and expresses the lifestyle attitude of contemporary women who are happy with themselves and have no limits.

Focus on exquisite aesthetics

Medium and high-end intimate clothing brands

    07IMIS loves beauty

IMIS Aimei was born in 2005, which is a fashion clothing brand created by Aime Group. The brand focuses on the new youth of refined aesthetics, providing consumers who pursue "quality life and relaxed lifestyle" with high-quality products and emotional values. The brand positioning is to provide personal clothing brand with quality life and emotional value of relaxation.

Designed for sensitive muscles

Standard setter of sensitive muscle clothing

　　 08HUXI

HUXI Huxi, born in 2018, is a health technology intimate clothing brand under Aimer Group. As the standard setter of sensitive skin clothing, Huxi is committed to being the first choice brand of intimate health clothing suitable for sensitive skin. With "Health Science and technology sustainability "is the brand concept, and advocates the brand values of" skin breathing, physical and mental breathing, and earth breathing ", and always adheres to the brand idea of" free breathing ".

HUXI Huxi's brand is positioned as the standard setter of sensitive skin clothing, admiring its own health technology clothing brand. It is specially designed for sensitive skin, perceiving body emotions, building a sense of peace of mind, and enabling every woman to breathe freely from skin to body and mind with technology.

Functional aesthetic clothing

Comfortable technology

      09BODYWILD

BODYWILD originated from Kyoto in 1896, and began with a trace of sincerity. It runs through the art of clothing weaving with the spirit of a century county. In 2011, Aimu and GUNZE County continued the ingenuity spirit of comfort technology. The brand takes comfort technology as the core, integrates outdoor culture, uses more comfortable functional aesthetic clothing, runs through outdoor and life scenes, and interprets the return of the body to nature.