SORONA ® Shanghai Fashion Week And Its Partners Build A Symbiotic Ecology

From "hidden behind the scenes" communication with supply chain customers to direct interpretation standing in the center of the stage of Shanghai Fashion Week, a global fashion highland; From the blunt narration for consumers to the co creation dialogue with brands and designers... In the past few years, SORONA ® Together with Shanghai Fashion Week, we have written many fashionable stories centering on the global issue of "sustainability". From March 25-29, 2025, with the opening of MODE Exhibition of Shanghai Fashion Week in Autumn and Winter 2025, SORONA ® The fifth year of Shanghai Fashion Week also unveils the mystery. 　

This new expression, SORONA ® We still choose multi line narrative. From the static presentation of "material space ULIO SUSTAINABILITY SPACE" to the five feelings of M SPACE's co creation and discussion... when we witness SORONA together ® We will also sincerely believe in the mature implementation of one-stop solutions, and believe that nature creates possible SORONA ®， It is supporting a broad market with its slim posture, and also connecting a whole symbiotic ecology with strong silk strands. 　

　　 Breaking the Ground, Revitalizing and Jointly Going to the Future 　　

When the trend of fashion sustainability is unstoppable, and bio based materials are more and more mentioned among sustainable materials, SORONA, a subsidiary of Ruixun Biomaterials Co., Ltd ® Biobased materials have received more and more attention. Especially on the platform of Shanghai Fashion Week, which has been highlighted for several consecutive years, we no longer hear "SORONA ® Who is it ® What is being done and what can be achieved in the future. 　　

This is certainly SORONA ® Continuous "expression" of the desired results has undoubtedly brought more pressure - how to tell a new story? How to creatively express the advantages of products? How to create new ideas with partners? 　　

Driven by the trend of innovation and upgrading, an immersive inspiration space themed "groundbreaking and rebirth" slowly unfolded in the "space with materials" of Shanghai MODE Exhibition. SORONA ® Take inspiration from the most classic bamboo fight in the movie Crouching Tiger, Hidden Dragon, and build a bamboo sea moving with the wind with recyclable paper plates. 　　

In the Bamboo Sea, SORONA ® The production process, performance combination, brand certification system and tag series of polymers are displayed in order, SORONA ® Creative co creation with Chuanyue New Material, Qunde Textile and Natural Chemical Fiber, as well as RAXXY, a high-end fashion down brand, also shows the advanced ecology of the industrial chain from the selection of raw materials, to the shaping of fabrics, to the inspiration of designers. Each process is like a bamboo link connecting the past and the future. SORONA ® The "maturity" of one-stop application technology solutions provided to brand customers has also been heard, such as the "trend of breaking bamboo", which starts the extraordinary journey from natural growth to a symbiotic future. At the beginning of this MODE exhibition, this journey may have begun from the amazing works of RAXXY brand displayed in the designer exhibition area at the entrance of the first floor. 　　

　　 Breaking boundaries to express creativity 　　

In the afternoon of March 28, M SPACE co created a gathering area, SORONA ® SORONA jointly planned with the Dynamic Innovation Research Office ® The sustainable fashion innovation salon of "breaking boundaries and symbiosis" is launched in a lively and interesting form. Li Kejie, the Asia Pacific market manager of SORONA bio based materials, Wang Yilei, the director of Sportsinov Club, the practical research room of Activism, and the secretary general of the outdoor industry special committee of the COA China Sports Goods Federation, and Wang Yijie, a deep outdoor enthusiast and a 250km desert cross-country champion, brought together the highlights to share. 　　

After an easy ice breaking session, Wang Yijie, a deep outdoor enthusiast and 250km desert cross-country warrior, first came on stage. With the title of "Coming back from the North Pole to see the products", starting from what he saw and felt in the recent Arctic adventure training camp and his previous experience in the polar long march, The real product needs of users in extreme outdoor scenes are described: "From the experience of using shock jackets, compression pants, inner clothing to backpacks, I deeply felt that only after really experiencing extreme outdoor scenes can you know which designs are useless and which designs are fine, energy-saving and life saving. When designing equipment, designers must be close to the scene and communicate with users to understand the real needs of users, so as to design suitable products for the corresponding scene. In addition, only in the outdoor scene can you understand that taking away your garbage is for the benefit of others as well as for your future self, and you can also feel the impermanence of the weather under the influence of climate change, and thus realize the importance of environmental protection. " 　　

As the host of the salon and the sharing guest, the manager of the dynamic innovation research room Wang Yilei, Secretary General of the Outdoor Industry Special Committee of the COA China Sports Goods Federation, through the sharing of two innovative products, raised the four questions of "who are the target consumers", "what are their needs", "what are the current solutions", and "what are the advantages of your solutions", and pointed out that sustainability has become a global innovation trend. "Every consumer and every industry practitioner will have their own definition of sustainability, and we will also pay attention to who will pay for sustainability. Is it possible for us to make sustainability no longer generate additional premium, so that consumers can continue to consume? Is it possible for consumers to make sustainability become perceptible, so that consumers can feel differences, so that they can identify with it? This is the sustainable innovation direction that our industry practitioners should think about. " 　　

"Going outdoors requires not only measuring one's physical ability, knowing enough about the local climate and environment, but also making full preparations for scientific and technological materials and equipment." Li Kejie, the marketing manager of SORONA Bio based Materials Asia Pacific, shared his personal experience of failed outdoor sports and gave advice to everyone who wants to go outdoors with a heart of wilderness, This leads to the ® Introduction to bio based materials. SORONA ® Bio based materials, with the sustainable development of less oil, energy saving and carbon reduction, have also passed a number of environmental protection/safety certification, and have a comfortable outdoor wearing experience and unique advantages of excellent performance combination. They can be used alone or mixed with other fiber materials to create unlimited possibilities. Contract your wardrobe, so that you can walk seamlessly between cities and forests. 　　

"At present, we have cooperated with supply chain partners to create a series of technology application development ideas, and have formed one-stop application technology solutions that can empower brand customers from technical support, channel management, supply management and other aspects. In the future, we will work together with supply chain customers and brand customers to witness the rebirth of fashion, create green fashion, create unlimited possibilities with sustainability, and change the world with the power of fiber. " Li Kejie, Asia Pacific Marketing Manager of SORONA Bio based Materials, emphasized in the sharing. 　　

The three guests' different dimensions of boundary breaking expression made more than 30 "co creation students", including fashion brand designers, commodity planning, material development and media, who listened to the scene, have a deeper understanding of bio based materials and fashion sustainability, and also inspired their enthusiasm for creation. In the "Design Innovation Workshop", the students were divided into six groups to create six creative products in the process of thinking collision and creative collaboration. In the end, the team of "recycling and rebuilding waistcoat" won the "super team of fighting side by side", the team of "packable fisherman hat" won the "little genius of creativity" award, the team of "down jacket from 3KM to 8KM" was awarded the title of "pain point blasting expert", the team of "sunscreen and face protection empty top hat" was awarded the "master of material deconstruction", and the team of "migrant cattle and horse bags" won the "bio based MVP" Award; The group of "foot bath bag" is well deserved as the "innovative man with fantastic ideas". 　　

In the laughter, SORONA ® The sustainable fashion innovation salon of "breaking boundaries and symbiosis" ended successfully. SORONA ® With the end of Shanghai MODE Exhibition, the new story of the fall and winter 2025 Shanghai Fashion Week is also coming to an end. But about SORONA ® The discussion on the future application of bio based materials and the thinking on fashion sustainable creativity have not stopped yet. SORONA ® The symbiotic ecology built with the industrial chain partners will also attract more and more like-minded people to join the industrial chain with the continuous promotion of one-stop application technology solutions and the possibility of unlimited creative imagination. Tiny as fiber, it can change the world. Tiny as water drops, it will also converge into the ocean - under this green bamboo sea, the overwhelming power is accumulating. Only after the spring rain, the rainbow will fill the sky and break the ground! (Source: Time News)