Han Hongying: The Wealth Creation Myth Of Female Police Officers

Han Hongying went to the shopping mall to see what he did not pay the bill and went home to choose the Internet.

We can not buy high quality milk powder in the country and go online to pick it up.

Online shopping has made a lot of net shop rich people with its advantages of cheap, square profit and satisfying many novelty needs.

According to the latest data from ARI, the two quarter domestic C2C overall paction scale is 27 billion 100 million yuan, including the Taobao net's trading market share of 82.1%, registered users close to 40 million.

Han Hongying is one of the members of the company. The female police officer made nearly $30 million in annual sales with 1500 yuan of venture capital. Her Taobao crown store "Xiu Zi Mei" has become the ten largest network dealer in Taobao's third network business conference.

The size of the Internet business is generally small, but it is really successful online, but 5%. has become the top 10 in the 5% lane, but it is even more difficult.

South Korea's shops have grasped the main points of network operation.

Han Hongying is born in a small town in Zunyi, Guizhou. After graduating from the police school at 21, he became a policeman for 7 years and a deputy director of the 1 year police station.

If there is no family change, she will continue to be a good policeman. In 2002, when her mother died, under the heavy pressure of family, she set foot on the train to the north capital for 1500 yuan and became a "North drift" race.

In 2004, Han Hongying accidentally bought an underwear on eBay. When he got the clothes, the trademark on his underwear was deliberately cut off by half. Because of his career instinct, Han Hongying felt that there was something in it.

Through the logo on the remaining website URLs, Han Hongying quickly searched for a website called ML, just when the website was recruiting franchisees.

Han Hongying finally signed the contract to become the first entity franchisee of the website through negotiation.

The hardship of Han Hongying's business is beyond the imagination of Monroe. He borrowed 120 thousand yuan from friends and relatives, and bought a boutique Monroe underwear store in the mall. The result was a bleak business, less than half a year, 100 thousand yuan in cash, leaving only 30 thousand yuan in stock.

Han Hongying hopes to return the inventory back to the supplier according to the contract.

People throw a sentence: "since it's a network franchisee, you can sell it online!"

Han Hongying, who is desperate, has to bite the teeth and register online stores at Taobao, eBay and other websites to deal with the stock underwear.

The 30 thousand pieces of underwear were quickly disposed of.

In addition, Han Hongying's online shop has high quality and low price, and has won a lot of praise from Taobao's credit rating system, which is an important cornerstone of online store market development.

In May 2004, Han Hongying registered his online underwear store on Taobao, named "Xiu Zi Mei", which means "beautiful woman, gesture and beautiful life".

In fact, Internet sellers like Han Hongying, in addition to market positioning and customer reputation, are also very important in the cost of purchase channels and goods. At the beginning of her business, she said that she had experienced a malicious increase in the price of suppliers, which made her understand that online shops are low profits and are easily subject to people.

Han Hongying made a $10 thousand deposit to become an agent of the underwear manufacturer of an Li Fang. Soon, the agency scope of "show beauty" extended to more than 20 brand underwear manufacturers such as Ordifen, Adam, Ttiumph, Ann Li Fang and man Ni fan.

Han Hongying also built a more than 100 square meter "Xiu Zi Mei" studio in SOHO Hyundai, which spent about 700000 rents and decoration charges, specially designed as a place for product display and planning.

After a lot of efforts, "Xiu Zi Mei" has recruited more than 80 online franchisees and 6 real stores in the whole country. Han Hongying has become the biggest "underwear leader" in the country.