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How To Create Distinctive Restaurants

2010/9/23 18:20:00 122

Characteristic Catering Brand


First, yes.

characteristic


  

Chinese Restaurant

In the overseas development, in those countries, Chinese food is undoubtedly a very distinctive diet. Both Cantonese cuisine and Hunan cuisine, whether Zhejiang cuisine or Huaiyang cuisine, whether Beijing roast duck or Chinese dumpling, are all unique and unique.

However, it is difficult to open up the market by virtue of "characteristics" and make it harder to achieve strong brands.


Two.

Functionalization


When "characteristic" is difficult to play a role, most people think of another trick is "functionalization".

That is to say, to provide better products, more luxurious environment and more convenient services.

Constantly improve the quality of meals, constantly optimize the dining environment, continuously improve the quality of service personnel, and even cater to the market, increase a lot of dishes, and make further concessions in the price, trying to make more people accept the catering.


Three.

brand

turn


When it is hard to break through "characteristics" and "functions", another magic weapon that many people think of is branding.

That is, through packaging, through publicity, make a brand out.

The logic of doing this is that a famous brand will eventually attract more customers and make the company more successful.

However, in this way of thinking, the biggest problem of the "famous brand" is: fame and lack of popularity.

The attendance rate may be good every day, but there are not many repeat customers.


Four, local national culture


Culture has a very important factor. People often wonder about the local ethnic restaurants, so they go to restaurants.

How to integrate it better and healthily into catering management? Here, I put forward the following suggestions and suggestions for your reference:


(1) catering culture: therefore, if we want to create a real national brand culture, the author appeals: we must focus on our own special diet, and integrate the "natural", "pure" and "healthy" culture into daily operation.


(2) Environmental Culture: Catering decoration and decoration should have its own style and form its own characteristic environmental culture.


(3) etiquette culture: an entertainment culture with local national characteristics.


(4) entertainment culture: entertainment culture with local characteristics.

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