Zhuzhou Golden Crown Clothing Co., Ltd. Established Central South Center&Nbsp; Promote Industry Through Culture

The project of Zhuzhou Golden Crown Clothing Culture Media Building has made new progress recently, further improving the supporting functions of the local clothing industry.

Set up the Central South Center to launch design and R&D

Jinguan Clothing Culture Media Building is located in the central axis of Lusong Business District, with 19 floors, a total floor area of more than 60000 square meters, and a commercial area of nearly 30000 square meters. It is intended to become a "window" market integrating research and development, brand display, talent training, trading, and sales, and then become an incubation base for growth brands.

Kang Jianle, general manager of Jinguan Clothing Culture Media Co., Ltd., said that the Lusong clothing industry has production and processing links and sales links, but it alone lacks research and development capabilities. Original research and development is the highest end of the industry and the core to improve the maximum profit of the clothing industry. "We cooperated with China Textile Design Center to establish the 'Central South Center', attracting a number of outstanding fashion designers to settle here and provide them with fashion design studios. This design center can build a bridge for cooperation and exchange between Golden Crown and domestic and international designers."

According to the plan of Jinguan, the first to fourth floors are brand clothing wholesale markets, which can accommodate nearly 700 brands; The fifth to seventh floors are market supporting services. An e-commerce industrial park will be established to provide cultural and entertainment services for more than 4000 brand agents, dealers and more than 40000 business operators in the whole Lusong market. The Golden Crown Clothing Culture Media Building has a multi-function hall, model training school, culture and art collection hall, etc. The multi-function hall has an automatic elevating stage and an international standard T-shaped platform, which can hold artistic performances, release brands, and provide services for business activities in major markets. "Elegant art performances, trendy fashion shows, summit forums attended by industry leaders, celebrities, experts and scholars, as well as all business activities of brand agents and dealers in major markets will be staged here to achieve professional and perfect one-stop all-round service." Kang Jianle said.

Inherit Yandi Culture and Stimulate Original Motivation

The seventh floor of the Golden Crown Clothing Culture Media Building is the carefully built "Yandi Clothing Museum", which is mainly used to display the traditional clothing culture and carry forward the Yandi spirit. In addition, it also contains many expectations of Zhuzhou garment people.

According to historical records, Emperor Yan's Shennong "treated linen as cloth and began to make clothes". Kang Jianle believes that these eight words reflect that Emperor Yan Shennong was the inventor of cloth and clothes in China. Now Zhuzhou, where Yan Emperor slept, is vigorously developing the clothing industry. It is Zhuzhou's advantage and unique advantage that both Yan Emperor and clothing can appear in one place at the same time.

The Jinguan Clothing Culture Media Building has been sparing no effort to promote the Yan Emperor's clothing culture, and its own design planning and operation philosophy also shows the trend of focusing on culture everywhere. For example, Kang Jianle named the appearance design of Jinguan as "Silk Road", highlighting the function of its clothing culture dissemination dance platform, implying the inheritance and return of traditional clothing culture.

In terms of business model, in order to be in line with international standards, Jinguan has introduced the operation model of the Korean Dongdaemun Market on the basis of the operation model of Lusong Clothing City, and operates wholesale and retail separately. The wholesale operation time is from 6 a.m. to 2 p.m., and the retail operation time is from 2 p.m. to 10 p.m. In addition, Jinguan will also focus on building an online trading platform to integrate various business modes. The settled operators can not only get financial protection, but also will be registered for those without registered brands. Merchants who come to Jinguan to purchase goods can also shorten the purchase time. Watch the goods at any shop. After discussing with the boss, just write down the product number. Jinguan is responsible for delivering the goods to the door.

The production capacity of Zhuzhou clothing will be greatly improved on the basis of undertaking the transfer of coastal industries. "The project of Jinguan is actually supporting the whole Zhuzhou apparel industry. While we undertake the industrial transfer, we should improve it. It depends on culture and originality, and Jinguan is doing exactly that." Kang Jianle finally added.