Traditional Department Stores Join Hands With IT For Development

In recent years, the rapid development of e-commerce has brought great challenges and challenges to the traditional retail industry. Many traditional retail enterprises have ponder and try to accelerate the pace of e-commerce, hoping to improve customer loyalty with P platform, expand diversified channels, and further expand the market share.

So how can China's retail businesses achieve intelligent business? < /p >

P IBM IBM, director of retail industry solutions in Greater China, pointed out at the recently held IBM intelligent commerce summit forum that China's retailing industry is currently lacking in data management.

"Now some retail businesses are very afraid of e-commerce, and think that it is a scourge. As long as they manage well with data, what are you afraid of selling your products? The development of retail industry is basically wisdom."

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< p > < a href= > //www.sjfzxm.com/pioneer/ > > Lin Chang Chang < /a > points out that the electronic commerce of domestic department stores is different from that of foreign countries. The domestic a href= "//www.sjfzxm.com/news/index_c.asp" > department store "/a" is a reform of "two landlords". Most of the online sales are a clear cargo channel, mainly based on price, which is different from the overseas propaganda and marketing channels that promote new products.

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P > what is data-based management? For example, Mr. Lin is an example of IBM's solution, which can help retailers integrate inventory resources first and realize the pparency of inventory, both in entity stores, online or in warehouses.

For consumers can also enhance the shopping experience, when clicking the mouse, you can calculate the freight, you can see how to deliver.

Lin Shouchang also pointed out that retailers should consider how to increase the value of their stores and appreciate their consumption experience.

For example, electronic shelves, moving things online to a physical store can enhance customer experience.

Moreover, traditional enterprises usually have difficulty understanding customers, but IT technology helps retailers to track consumers.

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< p > "the problem is not to do electronic commerce but to pform the Chinese department store industry. Most brands can operate.

As long as their products are unique, the department stores have their value both in physical stores and websites.

Lin Shouchang said.

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< p > Wangfujing is one of the largest retail groups that focus on the development of department stores in China. It is a company that started experimenting with e-commerce earlier. However, e-commerce has higher requirements for information technology, and its supply and sales modes are complex and diverse. How to integrate resources on line and line effectively, pform existing entity store advantages into e-commerce, provide better service and flexible marketing promotion, and improve customer loyalty, these all become urgent problems to explore in e-commerce.

To this end, IBM will not only provide advanced IT technologies for Wangfujing department stores, but also share IBM's experience in the field of e-commerce, and help them to develop their strategies in the field of e-commerce.

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< p > for the prospect of electronic commerce, Beijing Wangfujing department store information director Liu Changxin is very optimistic.

He said: "e-commerce has become an important development strategy of Wangfujing department store group.

The Wangfujing department store will rely on brand and customer resources advantages, take the Internet technology and marketing innovation as the driving force, take the customer experience as the basic, and business intelligence as the support, with the help of IBM intelligent business solutions, build a new B2C shopping platform and the system of electronic commerce camp system.

In the next 5 years, < a href= "//www.sjfzxm.com/news/index_c.asp" > Wangfujing < /a > department stores expect to achieve an annual average annual growth rate of 70% in e-commerce.

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