Under The Bustling Business Circle Of Xidan, It Is Hard For Us To Open Up The Road Of "Wilderness" To Survive.

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< p > < strong > old Buddha is difficult to melt Xidan business circle < /strong > /p >

< p > the department store is located at the west side of the Hutong Hutong in Xidan, Beijing. It is next to Metro Line 4, Ling Hutong station.

Reporters from the subway station found that compared with the surrounding Xidan wedding building and narrow alley, luxurious old Buddha department stores seem incompatible.

The store has 6 floors, B1 layer to 5 storehouse, cosmetics, a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > to restaurants, B2 layer for parking lots, with a total area of over 47 thousand square meters, with a relatively small volume.

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< p > old Buddha's department stores use the "local small circulation line" and the "connecting east line".

Reporters found that shopping is very easy to lose sight of others, some brands can not be found, and in all levels except for food and beverage have special identification, other brands do not have specific location indicator.

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< p > compared with the large volume of traffic in Chaoyang Chaoyu City, Han Guang Department store and Jun you department store, the Buddha is relatively cold.

The location of Xidan business district has also been questioned. The main consumers of Xidan business district are mostly fashionable young people, and consumers who can afford Xidan's department store products are more than 35 years old.

"We hope that the Xidan store can radiate the entire Beijing City, while the shops in Beijing can radiate the entire North China region. These are our plans."

Chen Huijun, executive director of Paris's Lafayette department store (China) Limited, said earlier in an interview with the media.

As for the problem of low flow rate, the head of Xidan's Buddha said that people's traffic volume can not be the sole criterion for shopping malls and department stores, and the rate of bill of lading and shopping rate also need to be considered.

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< p > < strong > the format is "complete" with high vacancy rate < /strong > < /p >.

The < p > B1 layer brings together the big food city, clover, I.T and other garments. There is only one way between the big eating house and the clothing store.

The Samsung experience shop opened last year is now closed.

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< p > 1, including beauty, watches, jewelry, accessories, etc., mainly including Hermes, chanel and other brands; the 2 level mainly manages men's wear and travel articles, while the Pacific (601099, bar) coffee is located in the corner facing the window, so it is hard to find.

The 3 and 4 layers mainly run women's wear, female < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, children < a target= "_blank" href= "//www.sjfzxm.com/" > dress "less than", "dessert", "leather care" and so on. In luxury goods, it is easy to find working-class consumer brands, while the 4 Tier children's clothing area and brand are relatively few.

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< p > 5, there are only a small number of restaurants, such as Lukang Town, carving beef brisket and Bordeaux liquor storehouse.

Reporters at noon observed that there were very few people eating meals. According to the catering staff, there will be more dining on Saturday.

Nearly half of the 5 floors are surrounded by blocks, which only allow staff to enter, while there are three empty shops in only half of the dining area.

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< p > < strong > the prospect of buying hands is unpredictable > /strong > /p >

< p > the most excellent "buying system" strategy of old Buddha will be maintained. < a href= "//www.sjfzxm.com/" > buying system < /a > has formed a mature operation mode abroad, but the prospect in China is unpredictable.

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< p > the buying system was first put forward by the original supermarket. At first, because the supermarket had no experience in buying clothes when it was in operation, so experienced people should buy it, and this experienced person was called a buyer.

It is not hard to find that the most important part of the buying system is the "buyers" who have good experience in clothing purchase.

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< p > some department stores are trying to buy and personalization. There is no representative case.

Some people say that the "buying system" does not apply to local department stores. The two international department stores giants such as Lord Buddha and Lafayette have suffered from acclimatization in China, which is the best case.

Some people in the industry hold the opposite view. The buying system can save department stores from homogenization, and may become the Saviour of department stores.

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"P" and Lord Buddha settled in Xidan business circle in the declining period of department stores. Relevant business experts say that everything remains to be seen, and the challenges it faces are greater than opportunities.

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