Hangzhou's "Internet Free Trade Zone": Recycling Of Cross-Border Electricity Suppliers

In 2014, the sales volume of Zhejiang's network reached 564 billion 200 million yuan, up 47.6% from the same period last year. It also said that China's (Hangzhou) cross border e-commerce comprehensive trial area was actively established.

According to the exclusive disclosure of economic observation network, during the November 2014 World Internet Conference, Premier Li Keqiang went to Hangzhou to give concrete support to Zhejiang in six aspects, which will play a key strategic supporting role in the establishment of Hangzhou cross border electricity supplier comprehensive test area.

Hangzhou's cross border electricity supplier comprehensive test area, the initial interpretation is "online free trade zone", if successful, Hangzhou will have the only cross-border electricity supplier test area in the country.

Scientific fan has in-depth knowledge of the cross-border electricity supplier industry in Hangzhou, China's Hangzhou cross-border trade e-commerce Industrial Park in Xiasha, and China (Hangzhou) cross-border e-commerce Industrial Park in the lower reaches of the city, respectively, for pilot import and export business, undertaking the vast majority of cross-border electricity business in Hangzhou.

Among them, Tmall international is located in China Hangzhou cross trade park, and up to 90% of its business is realized through the cross platform public platform.

If Guangzhou's urban bonded stores occupy the market opportunities, the platform thinking of Hangzhou's experimental area is intended to smooth the border of cross-border electricity providers.

Dunhuang network, ocean terminal, Taobao global purchase, Beijing East China Sea outsourcing, Tmall international, Amazon, honey bud, Beibei net and so on, "the flowers are becoming more and more enchanting eyes", cross-border electric business seems to be lively, but in fact it is confused confusion.

All participants are like those who have lost their way.

The platform thinking of the test area will accelerate the formation of cross border electricity supplier's leading platform at least from two aspects.

The mark of farewell to the barren is that competition has entered the deep layer of the industry.

Supply chain management is at present.

If there is no effective cross border supply chain management, the key factor of the development constraints is that the interests of consumers will not be guaranteed and the market will be difficult to grow.

The cross border test area will solve the two major problems in Supply Chain Management: overseas supplier management and cross border logistics.

Overseas supplier management.

How to attract and screen quality products

Entering the Chinese market is a very prominent problem at present. Even if Tmall international has such an influential platform, it can not escape all kinds of criticism.

Especially when the market is not mature, it is almost impossible to persuade the brand to balance the e-commerce platform and its existing international agents and channels.

Not all platforms have some vertical electricity providers. Such a strong super buyer team, especially large platforms, is impossible for brand targeted tackling.

It is precisely because of this, the electronic business platform has weak control over overseas sources.

The fake products, counterfeit goods and users' expectations of brands can not be satisfied, resulting in a great negative impact on the entire cross-border electricity supplier industry.

Cross border logistics.

Even with the emergence of such a model of bonded imports, problems such as the establishment of cross border logistics chains, the time lag of customs clearance, and inadequate tariff management and control are all common problems even in cross border electricity supplier pilot cities. The slow flow of goods will directly disallow the user experience, making users an important impediment to frequent shopping and replacement of goods.