China Opens The Era Of Smart Clothing

After the big wholesale and extensive development stage in the past, and after the shock of Chinese garment processing plants in the past two years, with the coming of diversified and personalized consumption era, it has been constantly attacking and even subverting.

In terms of business format and management mode, industry experts generally believe that the garment industry is in the right time to achieve pformation and development, and it is the key to grasp the real demand of consumption and build a reasonable development mode of the industry.

The flexible manufacturing digital production mode, from "futures large-scale production" to "spot based agile manufacturing", is more intelligent. It can not only reduce production costs, shorten the product manufacturing cycle, adapt to the market update speed, but also meet the personalized consumption demand.

Flexible production mode has gradually become the direction of industry development.

China is the largest garment consumer in the world, and the largest garment manufacturer and exporter.

In contrast to the pursuit of large-scale, low cost traditional clothing production methods, clothing, as one of the symbols that can highlight individual personalities, is giving birth to a new market format -- fast fashion characterized by fast replacement of new products.

Behind it is the innovation of production organization mode around "small batch, multi variety and fast delivery".

Inevitably, the clothing industry also needs to adapt to the great changes in consumer demand and adjust its direction.

In an interview, the responsible person of emerging China said that the flexible manufacturing digital production mode from "futures large-scale production" to "spot agile manufacturing", more intelligent, not only can reduce production costs, shorten the product manufacturing cycle, adapt to the market update speed, but also to meet the personalized consumer demand.

It is understood that the flexible production mode has become a trend in the industry.

The red collar suits have successfully developed a personalized garment flexible production system that can be standardized and duplicated.

The system provides for each detail of a custom suit. Customers can choose fabrics, styles and personalization requirements with only a little mouse.

Zhang Yunlan, President of red collar, has said that the market has changed radically, and customization is the future direction.

Coincidentally, the personalized business of the wedding bird has been launched on Tmall last year. Consumers can make an online volume reservation, and the volume Division has 72 hours door-to-door volume service.

Through information order processing, intelligent production to ensure fast delivery.

And Jacob Langdi presented the experience intelligent O2O (online to offline) customization system at the 2015 Clothing Fair, which was not long ago.

According to the company's personage, with the help of Internet big data thinking, the company has developed a customized intelligent production system, which directly connects the customized intelligent production system to consumers, enabling consumers to independently design the order, link line experience shop on the PC side, the mobile terminal, and truly realize the clothing and custom O2O.

Industry experts said that

The future development is to "people-oriented".

Consumers are already in the same position as brands, or even occupy a leading position, and are closer to brands. Brands need to communicate, share and cooperate with consumers, understand consumers better, enhance consumers' experience, provide personalized product customization and fast service from users' perspective, flexible production mode will gradually become the direction of industry development, and the era of large-scale on-demand production is likely to come gradually.

Functional clothing demand spawned new market

The head of a clothing company said that if the past was mainly categorization based on seasonal demand, people would change more to etiquette, work, leisure, home, entertainment and other needs. The more detailed the classification, the clearer the functional requirements.

The demand space of functional clothing has spawned new consumer market. The clothing industry brand should seize this hot spot and develop in a timely manner.

It is understood that for the Chinese armed forces honor guard, the brand new emerging China brand JH1912 is the perfect combination of the main function and fashion.

The fabrics are made of high waterproof and breathable Italy imported fabrics, both beautiful and outdoor functions, so as to meet the personality and functional choices of the city elite, fashion new generation, sports and outdoor enthusiasts.

In addition, Li Ning Co has just announced its strategic cooperation with the hardware eco chain enterprise invested by Xiaomi, and the first two cooperative running shoes are expected to be on sale in the three quarter of this year.

According to the relevant person in charge of Li Ning Co, in the function of the smart chip that has been disclosed, apart from the standard data collection analysis and motion record, it will also provide professional and tailored guidance for the running posture of Chinese runners.

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According to people's analysis, the future outdoor equipment needs to pay attention to the combination of other equipment such as carrying tools, communications, optical instruments, electronic equipment and clothing, so as to bring more consumption space to the future clothing market.

Big data outline clear images of consumers

"At present, the phenomenon of homogenization between clothing brands is very obvious. In the clothing competition market with" a hundred schools of thought contending and a hundred flowers bloom ", the difference between garment brands has become a major problem in the apparel industry.

It is generally indicated that one of the effective ways is to grasp the real demand of consumers with the help of big data technology.

The data from social networking sites are large and vivid, representing the real thoughts of netizens.

Therefore, the "consumer" is no longer a vague group, but a "holistic person" supported by massive and fragmented data.

The clothing industry should pay attention to the collection of these fresh data, understand and grasp the consumption demand deeply, make the brand more close to consumers, and create consumer demand.