Luxury Brand E-Commerce Can Not Return To China.

At present, luxury brand electric providers are cautious about testing water, and vertical luxury electric providers do not regard them as their rivals.

Instead, they hope that luxury brands can change some consumers' distrust of online luxury goods after entering China.

According to Tencent fashion user survey data, 87% of users are "not convinced" of online luxury goods sourcing.

It is not surprising that users have such a mentality. According to industry sources, for the purpose of attracting price sensitive users on goods, the supply channels of domestic luxury goods suppliers are completely separated from physical stores, mostly from overseas stores and outlets outlets. Even a few of them have obtained brand authorization platforms, and they can only get over the past and inter year old ones, and what is more, they are defective defective products.

"This is a very good thing (luxury goods collectively enter China). If these brands come to the Internet, this gives consumers the greatest feeling: I should go online to buy luxuries." CEO Li Li, a temple library, sits on the sofa of the personal office of temple library headquarters, and expresses his current China in a peaceful way.

From the perspective of the electricity supplier market, he continued: "online luxury consumption accounts for 5% of the total. If they come, we can spend more than 5% of their consumption together."

Vertical luxury electric providers are accelerating pformation to gradually reduce their dependence on luxury brands, so as not to become passive in the future luxury brands' direct management of e-commerce platforms.

Such as temple library and other domestic

The electricity supplier is making efforts to experience shop under the global line, authentic identification, after-sales service, overseas stations and a series of related businesses.

"I have always emphasized that we are a service platform for high-end quality life, not a retail enterprise".

Li Tian Xue supplements.

But at the end of the future, domestic luxury at this stage.

Continued the beacon smoke four, entered the "bayonet" stage.

"At present, luxury brands will not return to China when they enter China, but at the next stage, I think 2016 is the real first year of the era of luxury brand e-commerce," Zhou Ting said.

In the China luxury report released last week by the wealth Quality Research Institute, the data show that when Chinese consumers purchase luxury goods online, only 4% are willing to choose local luxury electric providers, 44% choose brand official website and 27% choose foreign luxury electric providers.

This data is also basically consistent with Tencent fashion user survey.

In the Tencent fashion survey, more than half (53%) of users will buy luxury goods on the third party e-commerce platform, such as Jingdong's official brand store.

O2O and C2B will completely change the traditional luxury retail mode. The Chinese market will generate a number of luxury retail enterprises based on O2O or C2B. The comprehensive service enterprises based on big data and Internet will become the bright spot of the luxury market.