Nestle Vice President Of The World As Alibaba's Only Director Ma Yun How To Do?

"I saw a data before, China. Online retailers The scale of sales is developing very fast. This report points out that by 2018, the scale of China's electricity supplier sales will be larger than that of the United States and Europe (market) combined, "said Gong Wan Ren, executive vice president of Nestle group, Asia, Oceania and Africa." this means that in less than two years, this will happen.

Gong Wanren once served as chief financial officer of Nestle, and has recently gained a lot of identity. That is the independent director of Alibaba group.

"The cooperation between Alibaba and Nestle represents the commercial Internet. It is not only the cooperation on the channel, but on the top of both sides," Jing Jie, vice president of Alibaba group, said in an interview with reporters. It is understood that this cooperation, Gong Wanren will Nestle's 30 brands 160 more than a single product with Tmall, about half of which are imported products, some brands have never been sold in the Chinese market, such as Nestle Nido milk powder from Holland, Nestle Damak from Turkey, and so on, is Nestle's first large-scale move into the electronic business platform in China.

"Alibaba is not only a new channel for Nestle, but Chinese consumers are changing very fast. It is also a platform for us to understand consumers, and get big data to analyze and understand the needs of more Chinese consumers", Gong Wanren said.

If we only sell products by platform, there is no need to launch such a high level cooperation with Alibaba, but it is clear that nestle wants to get more than that. Jingjie told reporters that Alibaba can give Nestle brand construction, channel management, product innovation and supply chain management on a new way. For example, Alibaba has 400 million active users, can give Nestle an incremental consumer market, and enable brand manufacturers to reach 700 million of the rural consumer market.

More noteworthy is that Jing Jie also mentioned the office market. Alibaba We have 8 million small and medium-sized businesses, as well as all kinds of enterprises that we have staked on. This provides a huge channel for Nestle to provide an office supplies for the enterprises, as well as the retail outlets currently owned by Alibaba, which can help brands reach the front-line businesses and optimize the distribution system of enterprises. Jing Jie told reporters that "how can global companies introduce global products without financial risks to China? Alibaba can help these brands reach consumers at the fastest speed".

Nestle's heavy injection is also related to the sweetness they taste in e-commerce channels in recent years. Zhang Guohua, chairman and chief executive officer of Nestle Greater China, told reporters that at present, the proportion of electricity sales in Nestle has accounted for double-digit proportions, among which infant formula milk and coffee are growing very fast, and now every one of Nestle China's brand They are setting up an e-commerce sales team and have an independent strategy. He said Nestle had high expectations for e-commerce channels.