The Concept Of Fashion Is Very Popular In The Fashion Industry

At the beginning of 2016, there was a fashion conference, which I believe everyone has heard. On the scene of the press conference, all the models shown in the catwalk can be purchased directly through online means, including quantitative price and size selection, which means that the concept of instant fashion is very popular in the fashion industry. The change of fashion is very fast. We need to quickly reflect the design and elements in the product, and then quickly push it to the market. In the past five years, the trend of development and change in the fashion industry is very significant. In terms of goods, from the earliest 2G to 4G, including traditional men's and women's clothing, enterprises have been doing futures and express orders together. From this point of view, the original traditional futures mode is difficult to meet the rapidly changing market demand. Based on the market demand, many enterprises want to occupy the market at the first time, but it is not so easy to occupy the market at the first time. It has very high requirements for the internal management of enterprises.

The supply chain takes a long time from the front-end commodity design and development to the procurement, production to the logistics of goods and the final goods to the store. In the environment of rapid market development, everyone wants to complete the whole supply chain process in the least time, and they want to do something in it. For information construction companies, in terms of improving quality, improving construction and shortening time, they hope to convert productivity into sales more quickly. So how can this process meet such rapidly changing needs? The market is changing and updated in real time. No matter in the next year or two, the market will change more and more quickly. So if you miss the time, you will miss the opportunity. The impact of real-time fashion and fast changing market on enterprises is real. For example, the inventory problems we have encountered in the past few years, including that many enterprises still have great pressure on inventory up to this year. The challenges brought by real-time fashion to enterprises are huge. The change of the traditional development calendar rhythm has increased the complexity of quarterly product research and development management, It is required to further shorten the R&D and production cycle, significantly improve the collaboration capability of suppliers, significantly compress the work lead time, and meet the requirements for planning and agile response capabilities.

The early traditional PLM system was more used in large-scale fashion footwear and clothing retail enterprises. Internal R&D data and process schedule management were the main tasks, which required a large amount of IT technology development and operation and maintenance, and ultimately mainly managed product R&D data and production processes. PLM The current system mainly applies to small, medium and large industrial enterprises. Now they have begun to promote retail and creative design, Purchasing enterprises all need to pay more attention to internal and external collaboration, more convenient operation and user experience, more flexible and rapid configuration to meet business scenarios, less IT technology development and operation and maintenance support, more collaboration and process control. PLM has several levels of significance. It plays a vital role in the design and development of processes, and in the ordering and sorting of patterns. Therefore, it is not only a management platform, but also a platform for practical operations.

You can use all kinds of office software to carry out the most important work on the PLM system. PLM As an information center for commodity R&D and procurement coordination management, it can combine the centralized business platform of information management with multi brand business process control center and tightly integrated suppliers for collaborative management. PLM system and ERP system complement each other. Centric PLM can improve the over development of styles, reduce the waste of costs and increase the communication and cooperation between global R&D teams. The accumulation of information can be transformed into knowledge, improving the collaboration and collaboration ability in the process, and improving the profitability of the overall commodity operation. There are 6 challenges faced by domestic fashion enterprises in recent years

1. Wholesale to retail: many enterprises have made great efforts in this aspect. Some enterprises ask for advice, some enterprises use some software, and some enterprises start from internal optimization, including brand and different channel management. Only by controlling the retail end and finally implementing it in the market can we avoid detours and truly maximize the brand.

2. Supply chain collaboration and quality: in a broad sense, supply chain includes the cooperation and assistance of many departments.

3. Effective coordination of commodity planning and R&D: the original demand and source of PLM.

4. How to achieve effective group purchase coordination: from the perspective of cost control and delivery time, coordinate the cooperation between R&D, production and supply chain.

5. Group management of multi brand and multi product line: large-scale companies are multi brand, not a single brand.

6. How to better improve the selling out rate and gross profit of products

The consideration of enterprise profit maximization is mainly from the aspects of input or commodity costs, discounts and other promotional means, sales reduction, operating costs, quality and compliance. The focus of different industries and fields is different, mainly depending on what the enterprise needs. Cost control strategies include optimizing sales and supply chain costs, customer-centric pricing strategies, adjusting service delivery models (outsourcing or shared services), and adjusting futures strategies to quasi spot goods. Each enterprise has a different foundation and model. When encountering these problems, everyone is looking for solutions to make the enterprise survive better. Under the adjustment and mechanism of rapid changes in the market, consumers have higher requirements for product quality and workmanship. Therefore, the development of enterprises should quickly adjust with changes in the market environment. So how should fashion enterprises prompt product competitiveness? You can start from the following points

1. Collaboration in R&D process

2. Close cooperation of research, production and marketing

3. The management and control of the overall supply chain cycle and the improvement of rapid response capability

4. Improvement of cooperation ability of supplier sports association

The process management of an enterprise is very important. Only when the process is well controlled can there be good results. Without effective process management, do not expect good results. PDM has been the topic of this industry for many years. For example, Meibang and Li Ning have successively adopted PLM management systems in 2009 and 2015. Since then, PLM systems have entered the Chinese market. A new management concept and a new information management platform have entered the new market. This process must be difficult, Both the internal management requirements of ERP and PLM systems are very high.

PLM system entered the clothing industry in 2001 and was applied to Nike. The development of PLM has gone through three stages, from the original PDM system to the current PLM3.0 system, from the initial application only to the style database and material information database to the realization of the group based quarterly R&D collaboration management, more flexible business model change adjustment support, the full cycle management from R&D to supply chain, and the enhancement of supplier collaboration management functions, More open and flexible architecture, application of mobile APP technology.

Next, let's introduce Centric, which occupies 70% of the market share in the fashion retail footwear industry. It focuses on clothing, footwear and accessories, with the most PLM3.0 Pioneer of the times, it is the most dedicated partner in the industry, and it is also the only 100% PLM solution manufacturers focusing on the fashion industry, improve the business scenario mobile application support and information communication efficiency of the business team in the seasonal design and development process, 20% of the annual sales revenue is used for product research and development investment, and a dedicated independent technical innovation team conducts industry forward-looking business application research. It is also the most easily applied and promoted life cycle management platform, the most experienced and largest industry consultant team, and the lowest overall input cost. It can be faster and more efficient AgileTM agile implementation process can realize the fastest reflection of investment value, and can also reduce or upgrade the additional cost input of business change adjustment. So far, Centric has entered the Chinese market for two years, with more than 20 customers and more than 400 customers in the international market. It can accumulate so many customers in a relatively short time, whether in Europe, North America, Asia PLM has its own characteristics in different markets, and its business structure is also different. There are also different business models in brand companies. PLM has entered a new stage of maturity and growth.

The customer value orientation of PLM can be reflected in the daily work efficiency and strategic value. It not only covers a wide range of businesses throughout the seasonal development process, but also supports the continuation of product creativity and provides the whole back-end development, Centric 8. It is a process of purchase delivery and order settlement. CentricSoftware PLM is the first app in the world with the largest number. Its main function is to cooperate with PLM system, making the whole work more efficient, fast and mobile. There are different APP in different stages, including front-end collection, color and fashion element replenishment, etc. The APP data is connected to the background of the system. No matter where you are, you can enter the data into the system efficiently and quickly. In the process of R&D, the independently developed styles and externally purchased finished products need to be promoted in accordance with the overall direction of commodity planning, and the implementation of all R&D and externally purchased products need to be monitored under the overall planning of commodity planning.

The project implementation methodology, based on the characteristics and flexibility of the system functions, can go straight to the goal, directly apply the core elements quickly through the system, and directly reach the consensus of the management team and the business team on the project value and goals, Centric will carry out a heuristic training on the first day of entry, and will briefly explain the system's functions, so that users can quickly understand the application scenarios and functions in the shortest time through configuration presentation and guidance. From online to offline, there are more management requirements. Centric, based on a good platform, will divide the small details of the project in the process of doing the project to facilitate subsequent operations. Centric can complete the first phase of the launch in five months, which saves three months compared with other systems, so the time is controllable.

Centric needs to cooperate with customers and the software of both parties, and promote the customer business scenario oriented process! Both teams need to fully participate in the process.

Next, let's talk about the typical customer who chooses Centric PLM - Under Armour。 The sales volume of UA in North America has exceeded that of Adidas Internal management It is very rigorous. Kip Fulks, president of footwear and product innovation, said that Under Armour chose Centric's reason lies in its team's professional quality and revolutionary product roadmap, including the development of mobile applications. As a brand enterprise with global development, we need a brand enterprise that can continuously innovate in product research and development PLM partners, so as to continuously improve the level and adapt to the situation during the implementation of new initiatives and strategies.

BESTSELLER has become very popular in the domestic market. The reason why they choose the PLM scheme is not only to value PLM's management of design and R&D business, but also to improve the collaborative management capability of the supply chain. It can gain a foothold in the Chinese market because it retains the business model of the original market Supply chain Our management is outsourced, and we use all the suppliers in the Chinese market to the best.

Uniqlo is also admired for leading the fast fashion process and achieving its goals. At the peak of its development, Uniqlo also chose such a platform Uniqlo Among the three major business segments, Centric was selected first in North America, and then Asia and Japan. Centric has the function of making the overall process more efficient and fast. So far, all the product R&D management systems of the entire Uniqlo Group have used the Centric system.

Triumph is a brand of underwear that women comrades are familiar with. Its influence and scale in the fashion industry are relatively high. It chose Centric because its agile implementation concept is very excellent, allowing users to easily and quickly participate in it, without having to determine all the content at the beginning.

ASICS is a professional functional sports brand. Adhering to the continuous pursuit of high-quality and high-performance products by integrating technology and innovation, ASICS provides all sports enthusiasts with comprehensive professional sports footwear and equipment. In North America, the market share of Europe is very high. So far, ASICS Arthur's is the largest company among all customers in the world. Its general manager evaluates Centric's development and innovation process in this way, and understands Centric 8. We believe that our cooperation will continue to move forward.

Through the sharing of these enterprise cases, Centric What benefits can PLM system bring to the company? It can continuously improve the level and adapt to the situation during the implementation of new measures and strategies, and can improve

The collaborative management capability of supply chain can make the overall process more efficient and fast, enable users to easily participate in it, and has high usability.