Sharing Clothing Platform Effect Is Not Good, Many Clothes Dream How?

What I did not expect was that I had chased shared bicycles and shared the draught.

Platform, even the "collapse" of the bustle to get together.

Who would have thought that with the seasons changing in Beijing, the winter of sharing bicycles came so fast that the first step of Xiaolan, Xiaoling and cool riding was only left behind in the cold wind and numerous crowds and masses of people who asked for no deposit.

What I did not expect was that the shared clothing platform, which had chased shared bicycles and shared draught, had to join in the bustle of "closing down".

The main character of the drama is the sharing of renting clothes.

In early November this year, media and users broke the news that sharing rented clothes APP multi clothes dream could not operate normally, and the application pages showed blank state.

In view of the question of the refund of the money, it is impossible for the staff to contact the refund when they have contacted the refund.

At the Chengdu University of Technology's post bar, there is also a "victim's Alliance for the closure of more than one garment dream".

Safeguarding rights is nothing more than to recharge their own platforms.

Different from the fixed deposit value of shared bicycles, in Dora dream APP, users need to pay rent and recharge membership fees by paying deposit and recharging membership fees. The amount of user recharge is different according to the validity period of members.

According to the world clothing shoes and hats net, more than ten users have shown that Dora dream APP has been unable to operate for a long time. The shortest period of membership among these users is in the first half of 2018. The longest to July 2019, the smallest user involved is the 299 yuan deposit. The biggest is the 5000 yuan membership fee on the Dora dream platform.

After many customers ask customer service, they get the following statement: "the company is bankrupt and unable to manage."

Liang Liang, the founder of Dora dream, faced with the verification of AI finance and economics agency. He said, "the application for a refund is required. We will retire.

We are dealing with this matter and will soon be back to normal.

At present, we will inform you after upgrading and upgrading.

As a matter of fact, the solution of Dora's dream is that it is impossible to refund money, only to arrive at it with clothes, and to settle accounts according to the original price of clothes, and not to calculate the depreciation cost of clothes used for many times.

In addition, the time spent on membership fees is not within the scope of calculation.

More than a week later, the reporter has opened APP many times, and has shown "loading pictures".

Once a year, he got 2 rounds of financing. He joined the board. La Natsu Bell's new business model was founded in March 2015. After a year, in March 2016, he won 48 million yuan A round of financing, and the investor did not disclose it.

According to the world clothing and shoe net, by the end of 2016, Dora had published platform data, "registered members 370 thousand, clothing 250 thousand, and dozens of experiential shops under the line."

Liang Liang introduced at the press conference that the clothes on Dora dream platform integrated casual women's clothing.

Women's clothing, professional women's wear, banquet dress and other types, users only need to pay attention to Dora dream WeChat public number, log on the mall interface, complete member recharge, can be selected in the multi clothing dream cloud wardrobe.

In terms of cost, Doraemon only charges monthly (or package year) fees, no more charges.

Clothing to and fro costs, clothing cleaning and maintenance costs are borne by many clothes dream.

Users only need to pay a small monthly fee, they can enjoy unlimited clothing, five-star washing, three rounds of service.

In March 2017, Dora dream won $12 million A+ round of financing, the investor is Jun Lian capital and clothing brand La Natsu Bell.

La Natsu Bell was founded in 1998 and listed on Hong Kong stock in October 2014.

In early 2017, La Natsu Bell held a multi garment dream entity through investment holding BeCool and BeCool.

At that time, some analysts believed that La Natsu Bell, who had better growth, was unlikely to get extra income through investing in the multi garment dream company. But after years of experience in brand retailing, it might also be looking for new growth points.

This investment is a test of the new business model that emphasizes the rental platform for women's clothing.

However, after more than half a year's investment, many clothes dream fell into bankruptcy.

As of the issue, La Natsu Bell had no response to the matter.

Sharing clothing platform, fire or not fire? With the boom of the concept of shared economy, the sharing of renting clothes also rose in late 2015, and then extended to shared bags, shared jewelry and other fields.

At first, people did not think much of the shared wardrobe.

But between 2016 and this year, clothing rentals, though not as big as shared bicycles, seem to be no longer a topic of conversation than sharing charcoal. However, compared with sharing umbrellas and sharing fitness workshops, shared clothing is still "stable" and a large number of investors are also gathered.

Reporters sorted out the financing of some shared costumes and shared bag platforms, including angel investors Wang Gang, Jinsha River venture capital, real fund, pan Lin capital, Sequoia, Jingwei China and many other investment institutions and investors, and the figure of Alibaba Internet giants.

Among them, clothing two or three has been integrated into the C round, with the largest number of investors behind.

In the latest financing, Alibaba is involved in it. For Alibaba, this is both an investment in innovative business models and a new retail exploration in the field of clothing.

Since then, garment two or three will explore cooperation with Alibaba in the field of clothing business.

It can be seen that as early as May 2016, Alibaba invested in the shared bag platform YEECHOO, and the exploration of the mode of garment leasing is becoming more and more in-depth.

Clothing two or three and goddess are both platforms for the first tier cities. Unlike clothing two or three, the goddess sends the main dress and bags to share, including VERA WANG, DKNY, VALENTINO and other higher priced clothing brands.

There are also many challenges in the real implementation process of clothing sharing platform: laundry cleaning, logistics efficiency and variety diversification.

La Natsu Bell's support for Dora dream is also indispensable for clothing brands to support La Natsu Bell's brand.

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In March 2017, garment two or three started the platform strategy, and in a few months it has collaborated with hundreds of global fashion brands and designer brands.

After entering the brand two or three platform, clothing two or three proceeds according to the leasing and sale of goods and proceeds with the brand.

In fact, a major obstacle to the development of shared clothing is the psychology of users.

It can not be denied that this way often brings some unusual experience, because it is rented, you are willing to try different styles, without worrying about the high cost, which is why the dress rental online has been very mature.

However, sharing clothes with others is not acceptable to every user. The time cost also needs to be considered, screening, matching, courier, waiting for the door.

And for many women, shopping is definitely an indispensable way of entertainment. It may also be a place for tea or after dinner, and more importantly, the sense of service that a shop assistant brings to a woman can not be replaced online. Otherwise, there will not be such a long time after Taobao's existence.

The decline of the shared economic boom, small blue bike, Xiaoming bike, cool cycling, Le electric, PP charging......

From the collapse of shared charging treasure to the death tide of sharing bicycles one after another, and then to the collapse of the shared clothing platform, the shared economy seems to be in decline.

2016 is known as the first year of shared economy. According to incomplete statistics, up to now, there are over 3000 shared economic projects in the market.

While the enthusiasm of capital is rising, the shadow of death is ready to be covered. It is only a long time capital collision and barbaric competition.

The shared economy will not die. It has penetrated into people's necessities, and has always become an indispensable part of life. But these shared items also need to grit their teeth to pass the cold winter, and more carefully manage themselves.

All right, the leaves are ready for the winter.

More interesting reports, please pay attention to the world clothing shoes and hats net.