NIKE Nike: People In This Company Only Have "Check Marks" In Their Blood.

The origin of a sports Kingdom

　　 In 1958, the United States.

At that time, Nike founder Phil Nate was only a track and field team member of University of Oregon. He often complained to his coach during the practice that the United States had never produced a pair of really good sneakers. After graduating in 1964, knight and his coach invested $500 each, co founded the Blue Ribbon Sports, the main sporting goods. In 1972, Blue Ribbon Companies changed its name to Nike. The word "Nike" came from Greek, meaning victory. 。 From then on, the 1000 dollar company began to create its own legend.

In the early 1970s, Nike jumped to become the largest footwear company in the United States in just 10 years.

By the middle of 80s, the annual turnover of Nike has exceeded 3 billion 700 million US dollars, occupying more than half of the American sports shoes market.

By 1999, Nike's annual sales volume had reached US $9 billion 500 million, and became a world-class enterprise.

In twenty-first Century, despite more intense competition, Nike continued to maintain its hegemonic position and continue to improve.

Over the past 40 years, Nike's products have been selling well all over the world. However, the small company started the road of success on the road to success.

The modern sports kingdom is a very fast upgrading industry, so for any enterprise, their eyes must be like athletes, who do not relax their grip on the ball in a moment, and grab the ball in the shortest time. As long as 6 months have not kept pace, they are lagging behind their competitors.

Along with the upgrading is dynastic change. Under the law of natural circulation, there have been many ups and downs in the sports industry. First, the rise of Kang Weishi, and then Adidas's hegemony, now Nike. This cycle allows Nike to earn billions of dollars in a short period of time from zero to zero. Then, in the history of Nike's development, what is the matter of "facing difficulties in 80s"? Because during this period, a strong competitor appeared and ran ahead of Nike. When Rui ran enjoying a brilliant era like the sun, Nike was determined to invest huge sums of money in research and development of new products and sponsorship of sports, and finally beat Rui ran, through the most difficult period, and in 90s to restore the momentum and return to the top.

Some people say that Nike is the IBM in the sports world, and its trademark is more popular than IBM. But we all know that in the brand development stage, after the heyday, it tends to follow the decline. When an enterprise has already taken the lead in its own field, the biggest problem it faces is to avoid the extreme decline. In this regard, the secret of Nike is to create a challenge atmosphere, because this allows employees to concentrate more, thereby maintaining internal cohesion and centripetal force. Never ceasing the next idea and never changing the determination to win is the only way for Nike to maintain and enhance brand equity.