Shenzhen New Era Fashion Design Innovation Forum Successfully Held

In the afternoon of June 29th, hosted by the Shenzhen Fashion Designers Association, the new fashion design innovation forum hosted by Guangdong fashion culture creative industry service center and Shenzhen European textile and garment research institute was successfully held in Shenzhen.

The forum invited the vice president of the China Fashion Designers Association, Ji Wenbo, President of Guangdong Fashion Designers Association, Dr. Luo Mei of Hong Kong Polytech University, President of Hongkong Fashion Institute, Zhou Shikang, President of Shenzhen Fashion Designers Association, and experts from Alibaba platform protection original camp protection and transportation expert. The forum will focus on the theme of Shenzhen's fashion talent construction, product innovation design, research and development, and related original intellectual property protection.

President Ji Wenbo In the speech, I reviewed the internationalization process of the garment industry in the past ten years. He said that China's clothing design and clothing brand has achieved good results in the past ten years, and has gradually got rid of the problems of limited independent design capability and insufficient brand strength in the world, and the influence of Chinese designers and Chinese brands has significantly improved.

Fashion design is an important way to reveal cultural soft power and cultural creativity. President Ji Wenbo has also placed high hopes on the brand development of the garment industry in the next ten years. Cultural confidence, clothing first, national self-confidence and cultural renaissance is the responsibility and mission of Chinese fashion designers, as well as new opportunities and challenges.

Dr. Luo Mei, Hong Kong Polytech University Based on the "brand design and innovation" under the new consumption era, according to the development trend data of the global garment industry, it is pointed out that the inevitable trend of clothing design and clothing production is from ODM and OEM to OBM. At the same time, Dr. Luo Mei stressed repeatedly that whether it is a designer or a marketing salesperson in the new era, big data is inevitable, and based on this, breaking away from the data is out of the market.

Alibaba platform governance original protection operation expert Ms. This paper introduces the original protection mechanism of Alibaba platform, and teaches designers how to use platform to protect originality. She said that through the five functions of "electronic deposit certificate", "merchandise first", "original filing", "complaint rights protection" and "IP commercialization", the copyright of the original original goods will be protected in real time, and the protection of original business owners in the Internet age can be solved by Internet thinking, so as to escort the original designer's design results.

Zhou Shikang, President of Shenzhen Fashion Designers Association It is pointed out that this new era fashion design innovation forum is aimed at discussing how to enhance the innovative ability of Shenzhen fashion designers and strengthen the construction of design talents. Zhou Shikang believes that talents are the core of enhancing brand competitiveness. To build Shenzhen into an international fashion center and promote "Shenzhen brand" to the international market, we must cultivate a large number of top designers with international vision and global pattern.

President Zhou Shikang said that there are a group of Shenzhen fashion circles for the dreamers, love the hot land of Shenzhen, for the construction of beautiful Shenzhen, the courage to open up, dare to innovate. The Shenzhen Fashion Designers Association is the big family of these dreamer costumes. It is a communication platform between famous teachers and famous enterprises. In the future, the association will not forget its original intention and cohesion, carry out its mission and work together to promote the revival of Oriental dress culture. It will constantly upgrade its service capabilities, update its service means, support innovative design, build a contingent of talents, play a bridge role of social organizations, help China's brand to move towards the international arena, and realize the great rejuvenation of national costumes and national culture.

Source: Shenzhen Fashion Designers Association