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Focus On The "Innovative Factors" Woven Into Fabrics By Shengze Textile Industry
Shengze Town, Suzhou, Jiangsu Province, is the largest production base of chemical fiber fabrics in China, where more than 2000 small and medium-sized textile enterprises and nearly 10000 trading companies gather. Since this year, the export of Shengze Town has always maintained a double-digit growth, so how does this textile town compete for market opportunities?
When the reporter came to Shengze Town, it was just in time for the textile exposition to be held there. Low carbon, renewable and environment-friendly fabrics, functional fabrics with cool touch, practical fabrics with light absorption and heat generation... All these innovative products make the customers who come to purchase exciting.
Jiangsu Changzhou merchants Liu Hengyi
It's quite new. We also think the style is fashionable.
Zhejiang Hangzhou merchants Shen Hu
We are mainly engaged in foreign trade, mainly looking for some good fabrics or good cooperative factories in this direction.
In just four days, the trade volume of the exhibition exceeded 1.5 billion yuan. Why is the fabric of Shengze Town so popular? The reporter found that almost all the enterprises here are "practicing their internal skills". In the laboratory of an enterprise, the staff showed the reporter a thermal insulation fabric. After testing, the surface temperature of the new fabric can reach a temperature difference of nearly 10 degrees compared with the ordinary fabric.
Lixin Group Jin Xiaolong, General Manager of Foreign Trade
Normally, we can only sell this kind of fabric for about 20 yuan (per meter). Now we can sell it for 130 yuan per meter. On the contrary, the sales volume will increase more than that of conventional products.
In the R&D department, the reporter saw that more than 1000 fabrics newly developed by the enterprise this year were hung on the whole shelf, and many of them were planning for the next year.
Lixin Group R&D Director Luan Yong
In response to market demand, we have developed a series of products. Once the demand comes, we can take it out immediately.
If you want to change quickly with the market, you must continue to innovate. There are many private enterprises in Shengze Town. In order to further improve their innovation ability, more and more small and medium-sized enterprises choose to join hands with national scientific research institutes. At the National Advanced Functional Fiber Innovation Center, scientific researchers are conducting research and development for new product needs of enterprises.
Bauhinia flower textile General Manager Zhou Jianchun
More than 15 million yuan has been invested in R&D alone. Next year I am thinking that I will definitely invest, and we believe that innovation is the only way out.
Not only does the innovation center help small and medium-sized enterprises in research and development, it also solves the problem that some enterprises do not have laboratories and need to complete fabric testing across provinces and regions. Since this year, more than 4000 enterprises have completed quality inspection in the innovation center, and the inspection efficiency has doubled.
With an innovative ecosystem, innovative sales channels are also needed. When the night came, the transnational sales meeting of this textile enterprise had just begun. This year, the enterprise has sent more than 10 salesmen overseas, which has also brought new changes to their overseas markets.
Chong Shangdai Peng Peng, Trade Manager
At the beginning, we were mainly European countries, and later gradually expanded to Turkey, Egypt, and South Africa.
In addition to sending more overseas personnel, in the enterprise's sea going plan, the reporter saw a variety of overseas textile exhibition information. This year, there were more than 30 overseas exhibitions organized and participated by government departments, and the number of exhibitors reached 650. In order to enable local SMEs to more accurately understand the needs of the overseas market, a cross-border e-commerce industrial park integrating logistics, warehousing, financial services and other full chains was officially put into use not long ago. Led by the government, it has introduced more than 60 foreign trade enterprises and cross-border e-commerce platforms.
Shengze Town, Wujiang District, Suzhou City Deputy Mayor Lu Ziping
This industrial park is a building, and the upper and lower floors are the upper and lower reaches. Our export of this building will reach 200 million dollars this year.
At present, the town with an area of 150 square kilometers has 263 national high-tech enterprises, 504 national technology-based SMEs and 54 R&D institutions at or above the provincial level. With innovative R&D platforms and innovative routes to the sea, the innovation vitality of the town is constantly emerging.
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