Revealing The Way Of Existence Of Online Stores; &Nbsp; Shen'S Experience Of Successful Online Shopkeepers

Unlike traditional shops, online stores are under more pressure to survive.

Whether it's a small shopkeeper or a big seller, tomorrow.

How to survive is now Shenyang.

Shop: Xiaoman Liang Fang

Cabinet: the flower fragrance of the man

Opening time: May 2007

Monthly turnover: 200 thousand

4000 yuan started, and the shop of Manchester flower was developed smoothly from 2007 to 2009.

The global financial crisis in 2008 finally spread to the Shenyang online store in 2009, and the small shop of Manchester flower was not spared. The daily sales were almost zero, counting all kinds of expenses. The shop had to pay more than 10 thousand yuan a month. In addition, she owed the factory 50 thousand yuan, and even the funds of the online shop business were gone.

By November, the shop had not improved, and she was somewhat shaken.

But when she found that the good job in reality was hard to find, she decided to burn the boat and fight for the last time.

It has deeply reflected the shortage of the shop and redecorated the shop, almost updating its products every day.

On the supply side, besides entering Shandong's foreign trade garments, it also added some garments of Guangdong and Shenzhen. The products were more varied and styles, and the prices were set to the lowest level, in order to increase popularity.

A few months later, the online store of Manchester flower has improved and sales are increasing day by day.

Now Xiaoman Liang Fang's monthly sales volume is about 200 thousand yuan, and mantuo's fragrance is also moving towards success by snowball business.

At present, there are 5 employees in the net shop with the fragrance of flowers, which has formed a series of systems. She does not have to supervise and manage herself personally.

Shop: crown West West

Shopkeeper: West West shopkeeper

Opening hours: June 2005

Monthly turnover: 500 thousand

When the shop opened in 2005, the Western shopkeeper was also the regional manager of an international brand watch stationed in Shenyang. She had a lot of money, and she loved fashion.

"I sell a famous brand of clothing in Hongkong."

The Western shopkeeper said that the clothing of the brand was very expensive, and many of them were priced at thousands of yuan in the mall, and the price that the manufacturer gave her was very cheap. However, a small part of these goods was more or less flawed.

Reporters in the West shopkeeper's shop saw that for defective clothes, she took photos and enlarged the defects, and marked the word "blemish" two words.

Westward shopkeeper said that her honesty has won the trust and respect of customers. Many old customers have introduced new customers to her, which makes her online store sales better and better. At present, the best monthly sales volume is about 500 thousand, and the online store's ranking in Shenyang is also among the top five.

"Although the online stores are bigger now, my attitude towards customers has not changed at all, as I did at the time of my initial business. I think a bigger store can't bully customers."

West West shopkeeper said.

Shop: Bing Bing's grasshopper

Shopkeeper: bingyu_0327

Opening hours: March 2007

Monthly turnover: 20 thousand

In 2007, bingyu_0327 served as a customer service in an electrical appliance company in Shenyang. He often visited some online stores and found that there were very few phone sales on the Internet, and the prices were more expensive.

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"I can get the internal staff price from the unit, which is much cheaper than the market."

So bingyu_0327 bought several phones and accessories from his flat and sold them to his online store.

"The first sale of the phone accessories was only three yuan, but it made me so excited that I didn't sleep well."

Bingyu_0327 said.

Later, bingyu_0327 gradually entered some products from the unit, and the sales volume of his online shop was also increasing.

But he communicated with the seller on the Internet at work time and was criticized by his boss.

"At that time, my online shop earned more than 1000 yuan a month, which was higher than the salary, and I resigned simply."

Bingyu_0327 said.

Since starting a full-time online shopkeeper, bingyu_0327's online store is getting better and better. He has further contacted with the telephone manufacturers or agents in the country, found a better supply channel, expanded the sales situation and increased the credit level day by day.

Now, the monthly turnover of the shop is twenty thousand yuan.

"It's much better than going to work. It's not too busy to work."

Bingyu_0327 said.

Shop name: Moon beauty

Shopkeeper: yuerong20

Opening hours: May 2007

Monthly turnover: 20 thousand

Though graduated from University, yuerong20 is not very willing to find a job like other college students, but he prefers to be a boss.

Shortly after graduating from University, yuerong20 thought about opening online shop. Her elder sister in Korea gave her a lot of support, helped her buy and mail cosmetics from Korea, and yuerong20 put these cosmetics on the shop.

"Because of limited funds, I was mainly buying on behalf of that time. To be honest, I bought money very much that year."

Yuerong20 said.

However, a year later, domestic online shopping became popular.

"At that time, I had a foreboding that if there was no pition, there would be danger of closing."

Yuerong20 said.

As a result, she immediately searched for new sources of goods and invested in brand cosmetics. With the increasing number of cosmetics brands, online shops became more and more popular.

"Now the turnover is more than twenty thousand yuan per month."

Yuerong20 said that online stores, especially those that run Cosmetics, are facing great pressure to survive. Maybe one day your product will appear in someone else's shop, and the price is half of yours. Therefore, we should always be prepared for other ways to find more suitable products.