How To Use Hunger Strategy Marketing In Clothing Stores

Hunger market is one of the most important methods in marketing strategy.

Coincidentally, in 1981, Zhejiang Haiyan shirt general factory launched a brand of "Black Peony" women's shirt to the market.

Through market forecasting, the market will be saturated if 100 thousand shirts are put in one place.

So the factory adopted the strategy of "restricted sale", putting 80 thousand items into the market for the first time, so that 20 thousand people in the forecast could not be satisfied, resulting in "hunger for demand", so that more people would like to buy this kind of shirt.

As a result, the Haiyan shirts factory has produced 200 thousand brands of blouses, which are still in short supply.

So it is also a social psychological phenomenon that entrepreneurs have succeeded in making use of it.

The hunger strategy is designed to accommodate consumers' psychological orientation of "things are scarce and expensive" and "rush is good."

In Japan, there is a company specializing in the manufacture of knitwear for women, which has gained legendary development in a relatively short period of time. It has seen a lot of turnover and is regarded as a wonderful flower in the fashion industry.

In the advanced apparel industry, the company has a very large sales volume, but it does not have its own production plant.

They are only responsible for market planning, style development, giving the samples to manufacturers, ordering Trademarks Made by our company, and selling them by a specialized women's goods store. They seem to make money by market creativity.

A clothing sales psychologist has interviewed the chairman of the company: "why is your company doing business so well?" the chairman replied, "I don't know why. I seem to have developed this level unintentionally."

We do not have factories. We only plan and design, and then sell them by others.

I didn't expect these products to be launched immediately, and they were immediately sold out by women.

No matter how much we produce, we are always short of supply.

However, it is incredible that there is such a phenomenon in the fashion industry.

This expert analysis of the company's success is not due to the "commissioned production and marketing" mode of operation, but the key is a "buyout strategy".

They do not sell goods to major department stores, they only choose shop designated sales, and strive to create scarce value of products.

The advantages and disadvantages of creative design are also important factors.

This is the ultimate reason.

Therefore, we can increase the rare value of clothing styles, grasp the popular and quick response, and sell high prices, and sales can also go up.

Because human beings can never resist the charm of rare goods.

Application

The following three conditions should be satisfied:

(1) new styles, good quality and popularity.

An important condition for applying hunger strategy

If it is an old product, starvation will not achieve the desired result.

Because it has been hungry, hunger has lost its value, and the characteristics of new products are still blank in the market, belonging to the initial stage of product cycle.

Quality is also critical. If quality problems occur, it will soon cause market dissatisfaction and affect purchases.

(2) starvation strategy requires careful investigation and careful calculation of the market's capacity for the product in order to predict accurately. Otherwise, this strategy will fail and fail to achieve the effect of hunger rebound.

Just like a little delay in eating time can increase the appetite, but after a little bit of hunger, there is no appetite.

Third, implement effective marketing strategy.

Before the product is saturated, limiting sales is a direct way to form hunger.

From limiting sales to selling well and selling smoothly, we must seize the opportunity of the market.

Once someone else can copy the listing, it may lead to failure of starvation strategy.