Under The Epidemic, The Real Interview In The Apparel Industry Chain!

The outbreak of new coronavirus pneumonia has affected the retail industry of China and the whole world to varying degrees.

According to Hua Lizhi, the number of exhibitors in Paris international clothing and fabric exhibition Premi e re Vision Paris, fashion show Fairyland for Fashion and so on has been significantly reduced. The total number of visitors has dropped by at least 20% compared with last year, up to 49%.

China Fashion Week and Shanghai fashion week, scheduled to open in March 25th and March 26th, will be postponed.

Luxury brands such as Chanel (Chanel), Prada (Prada) and Burberry (Bo Baili) have postponed the Asian show.

During the 2020 autumn and winter fashion week, Chinese designers, Shi Shangbo owners, media and buyers are absent.

Since the Spring Festival, the passenger flow in the department stores has been greatly reduced, a large number of stores have been closed, and sales revenue and rental income have been significantly affected. As a personnel engaged in the apparel industry chain, the impact of the epidemic is more profound.

Interviewed some employees, the following is the interview content.

　　 01

PART

Clothing design

Olivia

Independent designer of Wuhan

1. What's the impact of this epidemic on you?

Because of the closure of the city, the whole company was completely shut down and the date of resumption was unknown.

2, what do you know about the market?

Factories and partners in other cities have been restored to operation one after another, but the epidemic has a huge impact on the whole industry.

3, how to release and sell new products at this stage?

The development of new products is completely stagnant, because the whole team is in Hubei. There is no way out, but also many orders are lost. For the time being, there is no plan to enter the electricity supplier. We do not worry about the order, but because the logistics has stopped, there is an order that we can not deliver goods in the short term.

3, what measures have been taken by enterprises?

2020 we have already finished 90% of the samples in spring and summer, but the company is in the center of the epidemic situation in Wuhan. For the time being, there is no definite return time. Even the old order is unable to deliver because of logistics. We can only expect the virus to pass quickly and we can resume normal operation.

4, future prospects and expectations?

At present, Wuhan is still grim. The epidemic is a heavy blow to our small company, but we believe that the whole team's strength, and so on, we should have the ability to recover slowly, and hope that the whole industry will recover slowly after all.

5, the adjustment of future research and development of new products.

The general direction will not change, but it may reduce the SKU of spring and summer. It will depend on the time when it can finally resume.

　　 Gabrielle

Design management of a brand

　 1. What is the impact of this epidemic on you (or enterprises)?

Because the past few years have focused on product development and neglect online, this epidemic has a great impact on us.

Sales fell sharply.

The full recovery time is delayed for nearly a month, all development work and production work are lagged behind.

　　 2, what do you know about the market?

As far as I know, the wholesale market of clothing in Hangzhou and Shenzhen has not been opened until now. Basically, the opening time is at the end of February and the beginning of March, and the opening time of the accessories market is estimated at this time.

　 3, is there any adjustment in the layout of enterprises?

The epidemic prompted enterprises to rethink their layout. From the previous emphasis on product development, laying emphasis on line, they gradually focused on sales channels, focusing on online transformation.

　　 02

PART

Brand consultation

Dong Zhanwei Gianvito

CC brand consultation

1. What's the impact of this epidemic on you?

I come from Italy, usually in Shanghai, mainly engaged in the work of brand image packaging consulting company. I have some cooperation with some clothing Brand Company in Shenzhen. At present, there is not much impact. I mainly work in my home, and I began to return to my office in February 24th.

2, what do you know about the market?

Supply chains and retail sales are all affected. Some manufacturing enterprises have not started to resume work, and the flow of retail outlets has declined, so the whole industry chain has been affected.

3, future prospects and expectations?

It's not easy to judge. At present, the market performance is quite positive, and some companies have begun to seek new project cooperation.

　　 4, is there any adjustment in the layout of enterprises?

Because the cash flow of enterprises has a great impact, so for the planning of new products, enterprises will need to make relevant adjustments.

　 5. What do you want to say to clothing practitioners?

Remain positive. Now that the epidemic is not clear, it is very difficult to make long-term decisions. Slowly make some decisions according to the specific circumstances and act accordingly.

　　 Xu Rui Guang

Fashion industry consultant

1. What's the impact of this epidemic on you?

The impact of the epidemic on me is two sides. The bad side is that the pace of business development has been disrupted. The good thing is that the epidemic will bring new social values and new consumption situation, and there are more new thinking about industrial consultation and training.

　　 2, what do you know about the market?

I am familiar with the professional market has been unable to start, many business operators and independent designers have encountered severe financial problems and inventory problems. For many upstream and downstream partners, the business of B2B and B2C can not be expanded.

　 3, 2020 spring and summer and how to arrange the resumption of work? What are the countermeasures?

The resumption of work will have to wait until the end of the epidemic and restructure the work plan for the rest of the year according to the time of the end of the epidemic. The countermeasures are to think more, prepare more, maintain a keen market sense of smell, and prepare for internal business, cultivate internal strength, stabilize the army's heart, learn knowledge of the whole industry, and prepare for resuming business.

4, future prospects and expectations?

The end of the epidemic will certainly bring about the improvement of the national self-confidence of the whole society, and there will also be a climax for consumption.

5. What do you want to say to clothing practitioners?

Overcome difficulties and survive, there must be development. Do not care about the gains and losses of one city and one pool. Use the funds available in hand to ensure the health of the cash flow.

6, the feelings of the epidemic.

It is difficult to make a prosperous nation. Every major crisis, the whole society will overcome difficulties. It will surely enhance national self-confidence. This is an important node in the establishment of China's local fashion system, and we must be able to tap the combination of local aesthetics and international fashion.

　 02

PART

Costume making

Miss Li

Garment accessories purchasing and sourcing staff

1. What is the impact of this epidemic on you (or enterprises)?

At present, the company has not yet carried out its work. For our brand, the most difficult problem we may encounter now is that the 20AW orders which were originally expected to start in early April will be postponed.

　 2, what do you know about the market?

As far as garment processing factories are concerned, there is not much substantive work to make. Most of the workers are in the quarantine stage, and the relevant period of purchase of clothing and bulk fabrics has been affected.

　　 3, 2020 spring and summer and how to arrange the resumption of work? What are the countermeasures?

In February 15th, the first batch of staff of our company has officially returned to work. However, due to the upstream and downstream suppliers, too much substantive work can not be carried out. It is understood that a number of domestic clothing brands in the 20 autumn fabric orders, it is not hard to see that in this year's overall marketing strategy, there is a relative "anti normality" move.

4, future prospects and expectations?

This year is bound to be an extraordinary year. It is also destined to be a year of big reshuffle for all walks of life. No matter what the result is, you want to be positive and optimistic and do what you like to do. We must seek stability and innovation, steady development and steady survival.

5, what changes have been made in the development and development of new products in the future? Is there any adjustment in the layout of enterprises?

Our brand has a strong concept of environmental protection. After the outbreak, the direction of environmental protection should be more firm. There should be more substantial changes in the traditional mode of clothing. There should also be many new posts.

　　 Li Sheng

A garment factory

1. What is the impact of this epidemic on you (or enterprises)?

I was opening a small processing plant. The outbreak disrupted the original production plan, capital flow, order adjustment, reemployment risk and other issues.

　　 2, 2020 spring and summer and resumption of labor resumption?

At present, we are applying for reemployment now, but we haven't checked the factory yet. It should be one or two days. Now we only apply for 5 workers in Shenzhen.

　　 3, what measures have been taken against the epidemic situation?

In the near future, one or two months after the outbreak, the processing industry is out of season, so it is only necessary to contact some foreign orders earlier.

　　 Printing factory

Production manager

　　 1. What is the impact of this epidemic on you (or enterprises)?

Due to the sudden outbreak of the epidemic at the end of the year, the workers could not be in place, and the order could not be delivered normally. Conservatism is expected to decline by 30% in 2020 compared with last year's performance.

2, what do you know about the market?

It is not yet clear whether the opening time will be pushed again. Tens of thousands of businesses, and most of them are from abroad, which belong to crowded places. The pressure of epidemic prevention is not small. Our downstream clothing customers are unsalable in spring clothes, and the printed cloth on the upstream can not be returned to normal.

3, 2020 spring and summer and how to arrange the resumption of work? What are the countermeasures?

After reworking, we will arrange for people outside Hubei to go to work. First, we should solve the order of the existing raw materials on hand, and follow up the situation of returning cloth and returning to work, and then make detailed plans.

4. How much is your rent? What about the staff and rental pressure?

The stall rent is about 80 thousand per month, and the financial pressure is huge. The goods are now pressed in.

　 06

PART

Market sales

Marketing Manager

A Shenzhen OEM company

1. What is the impact of this epidemic on you (or enterprises)?

Workers can not be in place, upstream and production facilities can not be quickly put in place.

　 2, what do you know about the market?

Brand new products postponed on the new quarter, sales fell sharply, a large number of inventory backlog, autumn and winter orders will be delayed, cash flow is tight. The wholesale market will miss the selling time in the first quarter, and the backlog of inventory in spring is serious. If the epidemic can not be controlled as early as possible, it will be difficult to support. Especially if the spring and summer are the main selling season of the South Oil and Guangzhou wholesale market, the stall rent is expensive, and the shortage of capital chain will continue to affect the purchase and sale and even survival of autumn and winter.

3. what are the Countermeasures for enterprises?

Try to find upstream raw materials, adjust flexible production lines and shorten the delivery cycle. Do flexible production and return shipment quickly. Self built online business or live broadcast with goods and other sales and inventory channels.

　　 Ms. Xu

Garment stall wholesalers

1. What's the impact of this epidemic on you?

For our wholesale market as a fatal blow, the outbreak led to the destruction of our spring money, for the wholesale industry, the fight is a time war, this epidemic has been our golden age to swallow up, resulting in our spring sales can not be sold as scheduled. At the same time, we are also facing the lag of summer product production, and the factory can not be completed on schedule. This outbreak has turned the two seasons of spring and summer into bubbles.

2, what countermeasures have been taken by enterprises?

We also made some sales actions against the epidemic. We implemented the WeChat one to one service for the original customers, sent the new products of Spring Festival for pre-sale, until we started to distribute the goods, and tried our best to minimize the losses.

3, future prospects and expectations?

In the autumn and winter of 2019, it was a cold winter for the costumes. The economic recession and the dismal clothing also led to many backlogs and cash flow problems of many partners. Many of them were faced with a pressure reduction to increase revenue and reduce expenditure, to control costs and reduce risks from all aspects. The outlook for 2020 is summarized from last year's experience, so as to change sales strategy and develop sales channels for the third party platform, expand business volume and update commodities in time.

　　 Ms. Zhou

A fashion boutique in Dalian

1. What's the impact of this epidemic on you?

I am very glad that the epidemic has not been completely transformed into a buyer's shop. (because designer brand needs six months ahead of schedule, pressure is greater) the biggest impact is the lack of online marketing layout, resulting in a decline in sales, and the pressure of rent is also very large. After this outbreak, I will learn from it and improve it online and offline.

2, what is the planning of store operation in the future?

At present, the price of domestic designer brand is generally high. My expectation is that in the past two years, we can gradually transfer to some foreign showroom cooperation, and contact more foreign minority brands.

3, in the face of the current epidemic situation, what kind of countermeasures will you take?

At the end of the month, we have to open the door. The store area is not large. The new product is not new. This is the epidemic. So I plan to enter the summer clothes directly. Spring clothes are not sold this season. I am now mainly communicating with WeChat, seeing their friends circle directly ordering.

　　 Mr. Yin

Director of brand

Chairman of Jinhui South Oil Fashion Center

1. What is the impact of this epidemic on you (or enterprises)?

In the first half of February, the field workers could not be put in place as soon as possible, and the shortage of Turner affected our resumption and resumption of production. (Hubei employees engaged in the clothing industry more people, half a year will not be able to come over. Many suppliers will not be able to start. Even if we resume work, the raw materials will not keep up.

2, what do you know about the market?

The upper reaches of the whole industry, including dyeing factories, fabric factories and printing factories, can not be started at this stage. And even if we start, the production capacity is temporarily unable to recover, resulting in the failure of our orders to issue normally. The specific business hours of the market will be determined. The organization must wait for notification.

3, what countermeasures should the enterprises take?

We are also watching. To organize suppliers as much as possible, organize staff to do some overbooking, and some customers are in urgent need of orders.

4, future prospects and expectations?

I think the impact of this epidemic should be short-term, while customers' consumption and shopping habits will change. After this epidemic, our customers and offline stores may gradually move closer to the line to transform. There is no big change in the market. I do not think that after the outbreak, the consumer market will have a retaliatory rebound. Everyone will return to normal rational consumption.

5, what is the impact on the future R & D of new products in enterprises? Is there any adjustment in the layout of enterprises?

First of all, reduce costs, reduce ineffective social interaction, and focus on product research and development and sales. Seize the opportunity of independent sales, while doing well in designing, sales channels should also be grasped in their own hands, and do not rely too much on a certain customer.

In addition, I am the chairman of the platform of Jinhui South Oil fashion center, and our market cooperation designers are still very active in saving themselves. Although they can't open the door for a while, they are basically in business. Generally speaking, I am still optimistic.

The new crown pneumonia will change consumer behavior and preferences, which will further affect the competition pattern in the consumer market, according to a report released by Bain of the US management consulting firm, "new crown pneumonia is trapped in China's economy?" The industry concentration will accelerate, and the Matthew effect may become more apparent. The sustainability of SMEs will face greater challenges. At the same time, the competitiveness of modern channels will be more significant, and the extrusion of traditional operators will become more intense.